The People Brand is hiring a
Director of Performance Creative

Summary

The job is for a Creative Lead in the Health & Wellness/Beauty Industry who will lead creative strategy and execution for paid acquisition channels, manage a team, and collaborate with other teams. The ideal candidate has 5+ years of experience in performance-driven creative roles, strong analytical skills, excellent communication skills, and a passion for health and beauty.

Requirements

• 5+ years of experience in performance-driven creative roles, with a strong background in paid acquisition
• Proven track record of creating high-performing ad creatives that drive significant ROI
• Strong analytical skills with the ability to translate data insights into actionable creative strategies
• Experience managing a creative team and working cross-functionally with marketing, product, and data teams
• Excellent communication skills with the ability to articulate creative concepts and performance insights to both creative and non-creative stakeholders
• Experience in recruiting and managing UGC creators and writing effective scripts and briefs for influencers and UGC content
• A passion for health and beauty, with a keen eye for design and branding
• Ability to ensure content remains consistent with the brand’s direction and overall aesthetic

Responsibilities

• Lead the creative strategy and execution for paid acquisition channels
• Develop and implement a systematic and data-driven approach to creative production
• Manage the recruitment and onboarding process of UGC creators
• Write detailed briefs and scripts for influencers and UGC creators
• Collaborate closely with the marketing and analytics teams
• Manage a team of editors and external creative partners
• Leverage insights from performance data to iterate and refine creative assets
• Drive continuous improvement by staying ahead of industry trends

Benefits

• Competitive salary, including discretionary performance-based bonuses
• Fully remote work with flexible schedules
• Unlimited PTO
• Health Benefits (medical, dental, vision) with fully covered plans
• Fitness Reimbursement – your physical and mental health is super important
• Learning Reimbursement – we value lifelong learning and personal development
• Paid Parental Leave
• Free Products
• Generous ‘Work from Home’ credit for office furniture & supplies