Director of Product

Summary

Join A Place for Mom as the Director of Product and lead the development of our product offering for community customers. This strategic role requires a strong product vision and cross-functional collaboration to create a unified, comprehensive customer experience. You will balance customer-centric design with advanced reporting, build strong feedback loops, and manage the consolidation of legacy products. Reporting to the CPO, you will partner with product leads to formulate a long-term product strategy aligned with business priorities. The ideal candidate is a strategic and empathetic leader with a proven track record in building and scaling products within a marketplace environment. This position offers a competitive salary and benefits package.

Requirements

• 7+ years of product management experience, including a minimum of 3-5 years in a leadership role, ideally with some exposure/experience with two-sided marketplaces
• High-level strategic thinker with the ability to translate long-term product vision into actionable, value-driving plans that align with organizational goals and customer needs
• Strong analytical skills, with experience in utilizing reporting visualization tools (Tableau, Amplitude, Databricks) and performance comparison dashboards to read out on product/feature performance
• A passion for understanding user needs and translating them into product features and experiences that deliver value
• Proven track record of building and scaling products with a deep focus on user experience, community engagement, and retention strategies that drive positive customer sentiment
• Demonstrated ability to lead and inspire cross-functional teams, including engineering, design, customer support, and data science, fostering a collaborative and high-performance culture
• Experience successfully navigating product transitions, including the strategic consolidation of legacy products into cohesive new platforms to improve customer experience
• Exceptional communication and storytelling abilities, with the skill to articulate complex product strategies and inspire cross-functional teams around a shared vision
• Proactive problem solver with the resilience and adaptability to lead teams effectively in a fast-paced, evolving marketplace environment
• Familiarity with software development, product design, and data analysis tools. Ability to translate technical concepts to non-technical stakeholders
• Strong understanding of marketplace economics, pricing models, and revenue growth strategies

Responsibilities

• Lead the development of a cohesive product vision and translate said strategy into a robust roadmap that prioritizes the most impactful features and user experiences for our community customers
• Define clear objectives and key results (OKRs) that align with the business’s overall goals, ensuring each product initiative delivers measurable value
• Develop direct feedback loops, providing a seamless way for community customers to share their experiences and needs
• Ensure these insights directly inform product updates and drive continuous improvement
• Build mechanisms for customers to see their feedback in action, reinforcing the marketplace’s commitment to user-centered innovation and customer engagement
• Collaborate closely with engineering, design, and UX teams to bring community-focused features to life
• Prioritize intuitive, responsive design that promotes engagement and enhances overall sentiment
• Develop and integrate personalized recommendations and content, leveraging user data to create tailored and meaningful customer journeys
• Advocate for customer needs by using data insights, customer feedback, and industry trends to anticipate community needs and exceed customer expectations
• Establish ROI and performance tracking systems that provide customers with real-time insights into the value they receive through partnership with APFM
• Evaluate/design comparison tools and analytics dashboards, empowering customers to make data-informed decisions about their participation and overall engagement
• Use data and analytics to gain insights into community behaviors and trends, identifying opportunities to enhance product offerings and inform strategic decision-making
• Lead integrations and data-collection initiatives with customers to better support overall APFM network
• Leverage collected data to drive personalization of customer experiences and targeted engagement strategies
• Strategize and manage the long-term migration of different critical features of legacy products to align with new strategic vision for our community products
• Ensure that customers experience minimal disruption through change
• Develop clear communication plans to inform and support customers through product transitions, providing resources that make the new enhancements intuitive and easy to adopt
• Serve as the primary point of contact for product strategy across departments, fostering close collaboration with engineering, design, customer support, and data science teams
• Guide and mentor others, providing clear direction and fostering a collaborative, high-performance culture

Benefits

• Base Salary: $170,000 to $185,000 + 30% Bonus
• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off