Remote Director of Product Marketing

Summary

Join a fast-growing cybersecurity company as Director of Product Marketing, leading go-to-market strategy, product positioning, and content creation. This is a 100% remote position with opportunities for hybrid schedules.

Requirements

• 8+ years of cybersecurity SaaS-focused experience in a product/solutions marketing role spanning both B2B and B2C
• Comfortable with a mix of individual contribution and team management – you’re a true player/coach
• Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline
• Experience operating in a multi-product environment
• Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
• Effective storyteller who can translate complex, highly technical subject matter into easy-to-understand content
• Experience with successful cross-functional product and feature launches
• Project management skills to manage multiple priorities in a dynamic environment
• Someone who is innovative, fast-paced, energetic and a great cross-functional team collaborator
• Results-driven, analytical yet pragmatic, with a bias for action

Responsibilities

• Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences
• Develop compelling and differentiated product positioning and messaging that resonates with our target audiences
• Lead the development and execution of go-to-market strategies to drive product adoption and revenue growth
• Support pricing decisions and make pricing recommendations for new products when needed
• Collaborate with cross-functional teams to ensure seamless product launches, lead generation and market penetration
• Collaborate with channel partners and MSPs to develop co-marketing initiatives and campaigns
• Serve as a center of excellence for competitive intelligence for the company
• Leverage competitive insights to inform all product marketing work streams including positioning, inputs to product strategy and go-to-market strategies
• Conduct market research to identify trends, competitive landscape and customer needs
• Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products
• Understand buyer personas deeply to inform go-to-market strategies and develop effective sales enablement techniques
• Create sales collateral, tools and training materials to empower the sales team with competitive positioning and product differentiation
• Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses