Remote Director, Product Marketing

Summary

Join Housecall Pro as the Director of Product Marketing and lead the success of our product portfolio while evolving and scaling-up our Products and Solutions Marketing function.

Requirements

• 8+ years experience in product marketing, product, demand generation, or strategic operations
• 2+ years SaaS experience at the senior leadership level
• Strong understanding of the fintech landscape, including knowledge of financial products, services, and regulatory considerations
• Data-driven, analytical approach to product marketing with exhibited discipline and rigor
• A mindset that is both operationally driven and adaptable; proven experience implementing processes, setting KPIs, monitoring results, and the ability to pivot when required
• Experience with Product Led Growth go-to-market strategies, approaches and levers

Responsibilities

• Lead, build, and mentor a team of high performing product marketers
• Develop and execute comprehensive product marketing vision and strategies for our Fintech and Business Solutions
• Deeply versed in customer problems and creating compelling value propositions
• Lead the team in developing customer outcome-oriented marketing programs, campaigns and content
• Understand the market and competitive landscape
• Drive competitive marketing strategies to be ahead of the market through bold positioning as well as go to market programs/incentives
• Partner closely with the Product Management, third party partners, monetization, Strategic Operations, Sales and Fintech teams
• Work across the marketing and front line teams to ensure the Housecall Pro story is properly portrayed and representative of differentiated solutions
• Maintain a “customer first” mentality and culture within the Product Marketing team
• Live our values, champion our Pros, and develop high performing teams & leaders
• Stay up-to-date with the latest trends and best practices in fintech, product marketing, and related industries

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement