Allied Global Marketing is hiring a
Director of Publicity

Summary

Join Allied Global Marketing as a Director of Multicultural Publicity & Marketing and lead the development and implementation of multicultural publicity & marketing campaigns for clients. This role is responsible for creating engaging PR & marketing campaigns, securing national and regional press coverage, and managing partnerships and community engagement.

Requirements

• 5-7 years of experience at an agency or an in-house PR/Marketing department with direct client interaction
• Bachelor's Degree in Public Relations, Communications, Marketing, Business or related field
• Excellent communication and relationship building skills with a proven and established PR network including high level contacts at all entertainment and brand print, broadcast and online publications, influential blogs, sites and bookers
• Ability to manage a large number of different projects simultaneously while adhering to strict deadlines & maintaining a high standard of attention to detail
• A reliable team-player and leader who has passion and enthusiasm for their work and the desire to see others succeed
• Ability to remain calm and work efficiently in a fast-paced, high pressure environment
• Professional, proactive and flexible approach to work - which may include out of office working hours including weekends
• Experience in successfully controlling budgets
• Experience mentoring junior level staff while building morale within the team
• Team player who works collaboratively among the group and with internal executives and outside constituents
• Ability to work under tight deadlines across multiple projects
• Strong organizational skills with proven timely deliverables
• Proven writing skills as well as excellent verbal and interpersonal skills; good judgment and instincts with problem-solving
• Strong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communication plans

Responsibilities

• Develop and manage forward-thinking strategic, engaging and attention-grabbing multi-platform PR & Marketing campaigns for a range of entertainment and brand clients targeting the African American audience
• Pitch and secure national and regional press coverage for projects via print, TV, radio, podcast and online media
• Research and develop ideas for content generation, as well as seeding and submission of the content to relevant sources
• Experienced in creating cultural marketing campaigns for various clients that will resonant with the various AA audiences that we will be targeting
• Write, create and distribute pitch letters, press releases, signature stories and media rollout campaigns
• Manage press junkets; red carpet premieres, special screenings, festivals and conferences for campaigns including award shows and more
• Help manage partnerships and community engagement
• Explore and execute trade media and marketing opportunities surrounding campaigns
• Create and edit press materials for respective edits; edits copy from junior staff
• Can identify and secure influencers for campaigns on behalf of clients
• Ability to lead results-driven initiatives and identify potential issues and troubleshoot
• Work with SVP and executive staff on identifying new business opportunities for the Agency
• Ability to develop, retain, and grow media relationships with media outlets
• Manage campaign schedules, timelines and interviews; organized press & promotional tours for title releases and launches
• Manage budget allocation and supervise vendor payment and invoicing for all campaign related costs

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short-term disability and life insurance
• 401k
• Flexible PTO
• 10 company paid holidays