Relocity is hiring a
Director of Revenue Marketing

Summary

Join Relocity as Director of Revenue Marketing to generate awareness, qualified leads, pipeline, and revenue from named accounts and industry-specific enterprises. Develop and implement ABM strategies targeting high-value accounts in key US markets and industries.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of experience in demand generation marketing, with at least 5 years in a role focused on enterprise ABM and demand capture within a B2B SaaS company
• Proven track record of owning targets and driving revenue growth through effective marketing strategies
• Strong knowledge of digital marketing, ABM, and marketing automation tools, esp. Salesforce and Pardot
• Excellent analytical, strategic thinking, and problem-solving skills
• Exceptional collaboration and mentoring abilities
• Hands-on, roll-up-your-sleeves way of working

Responsibilities

• Develop and implement comprehensive revenue marketing strategies that align with business objectives
• Collaborate with sales, partnerships, and product teams to ensure cohesive go-to-market strategies
• Lead demand generation campaigns across multiple channels, including email, social media, search-engine marketing, content marketing, and events
• Optimize lead generation processes to maximize conversion rates and marketing ROI
• Design and execute ABM programs targeting high-value accounts
• Work closely with the sales team to align ABM efforts with sales goals and strategies
• Develop and manage lead nurturing programs to move prospects through the sales funnel
• Implement and optimize marketing automation and CRM tools to track and measure lead progression and conversion
• Partner closely with our GTM teams to create one, unified revenue generation motion
• Lead and mentor a team of marketing professionals around ABM and demand generation
• Foster a data-driven culture focused on continuous improvement and innovation
• Measure KPIs and metrics to track the effectiveness of revenue marketing programs
• Provide regular reporting on campaign performance and ROI to senior leadership

Benefits

• Competitive Compensation
• Paid Time Off
• Paid Parental Leave
• Health, Dental, Vision, LTD Insurance, FSA/HSA
• 401K
• Remote Workplace
• Flexible Work Schedules
• Professional Development Opportunities