Director of Revenue Operations & AI

Summary

Join Moreland University, a leader in redefining educator preparation, as their new Director of Revenue Operations & AI (RevOps & AI). This high-impact leadership role requires building foundational architecture for scalable growth, architecting and leading the systems, data, and automation backbone that fuels the growth engine. You will be responsible for the HubSpot instance, marketing stack, AI strategy, and revenue intelligence, turning data into action and potential into performance. This position bridges marketing, sales, admissions, customer support, and analytics, requiring cross-functional collaboration and a strategic approach to scaling operations. The ideal candidate is tech-forward, innovative, and thrives in fast-paced environments. This role offers the opportunity to shape go-to-market motion, evolve HubSpot Enterprise instance, integrate AI solutions, and develop a strong forecasting and business intelligence system.

Requirements

• 10-15+ years experience in revenue operations, sales/marketing operations, demand generation, or related roles
• Highly skilled with operational tech stacks (including Hubspot), developing systems for diverse stakeholders that drive business outcomes
• Experience with sales forecasting, marketing attribution, deal pipeline management, revenue operations, and passionate about operational excellence through systems, automation, and integrations
• Ability to interpret large amounts of data, draw conclusions, and present findings
• AI literacy to operationalize AI solutions that drive results
• Proven track record of working cross functionally with sales, marketing, product, and outside contractor/agency teams
• Ability to think outside the box, challenge the status quo, drive cultural change around operations
• Willingness to own the system, not just operate in it

Responsibilities

• Shape our go-to-market motion across B2C, B2B, and B2B2C funnels, while architecting systems to support strategies for these different groups, leading a team to move fast, try new things, and fail fast
• Evolve and master our advanced HubSpot Enterprise instance for CRM, Sales, Marketing, Service, Operations, and CMS in addition to other 3rd party and custom integrations
• Integrate AI solutions for everything like workflow automation, outbound chat, lead scoring, agent assist tools, marketing campaigns, lead conversion, and analytics
• Develop a strong forecasting and business intelligence system that offers real-time insights into marketing campaigns, lead nurturing, sales pipeline, enrollment funnels, and behavioral segments across the entire customer lifecycle
• Challenge assumptions and propose new KPIs to help focus our actions on the right metrics
• Provide insight and analysis into performance and areas of opportunity to drive enrollments and increase effectiveness of our team
• Own data as necessary to deliver quarterly business reviews with the leadership team, ensuring reporting clarity and alignment across the ecosystem
• Build and manage segmented lists of leads, customers, and subscribers for campaign and sales targeting to deliver the right message to the right person at the right time, accurately report on performance, and identify opportunities
• Engage with marketing team to help maximize delivery, performance, and attribution of key initiatives such as paid campaigns, referral programs, affiliate networks, lead nurturing, and SEO, ensuring these priorities are measured and optimized as part of the customer lifecycle
• Collaborate with our technical, SEO, development, analytics, and other resources across Colibri as required to implement your strategy, build relationships with other Ecos, share learnings, best practices, etc

Preferred Qualifications

Experience related to k12 or higher education industries a plus