Unlock Health is hiring a
Director of SEO in Worldwide

Summary

The job is for a Director of SEO specialized in the healthcare industry. The role involves leading an SEO team, developing strategies, collaborating with content teams, managing technical SEO elements, staying updated with Google algorithm updates, designing content campaigns, optimizing site structures, and engaging with clients and stakeholders. The ideal candidate should have at least 10 years of experience in SEO, proficiency with CMS platforms, call tracking platforms, SEO reporting tools, and paid search campaigns.

Requirements

• Proven track record of effectively tracking and analyzing ROI from various digital marketing initiatives
• Minimum 10 years of experience in SEO, with a significant focus on the healthcare industry
• Proven track record of Advanced SEO strategy development across a wide range of top tier clients, ideally at a top SEO/Digital Marketing agency
• Experience working on websites with 100,000s to 1,000,000s of visits per month
• Advanced SEO reporting and SEO analytics across a range of platforms
• Preparation of high-level presentations suitable for delivery to C-Suite executives
• Previous management and development of mid-level SEO practitioners

Responsibilities

• Lead and manage a large SEO team, fostering a collaborative environment that encourages innovation and high performance
• Develop and implement advanced SEO strategies tailored for the healthcare sector, aiming to maximize visibility and patient engagement
• Work closely with content teams to provide strategic SEO input on content development, ensuring all content is optimized for search engines from the outset
• Manage technical SEO elements such as schema markup, sitemaps, redirections, and indexing to ensure optimal site performance and search engine accessibility
• Stay abreast of the latest Google algorithm updates and adjust strategies accordingly to maintain and enhance search rankings
• Design and execute content campaigns, backlinking strategies, and off-site linking initiatives to strengthen domain authority and search relevance
• Optimize internal linking structures and site architecture to improve user experience and support SEO goals
• Regularly engage with clients and stakeholders, adeptly handling complex inquiries and presenting strategic insights and results confidently and clearly

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short and Long Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program