Love in Faith is hiring a
Director of CRM

Summary

The job is for a Director of CRM in a growing e-commerce company offering remote work opportunities. The role requires an experienced professional with a background in ecommerce retention marketing and performance marketing to lead the company's CRM strategies and deliver personalized experiences to customers.

Requirements

• Bachelor's degree in Marketing, Business, or related field (Master's preferred)
• Proven experience (10+ years) in ecommerce retention marketing and performance marketing
• Strong understanding of customer lifecycle, segmentation, and personalization strategies
• Proficiency in data analysis and using analytics tools to drive insights
• Experience with marketing automation platforms and customer relationship management (CRM) systems
• Excellent leadership and team management skills
• Exceptional written and verbal communication skills
• Ability to adapt to a fast-paced, dynamic environment and handle multiple projects simultaneously

Responsibilities

• CRM Strategy Development: Responsible for building out the strategy for new CRM programs, developing and executing a comprehensive CRM and retention strategy, creating segmented customer journeys, implementing strategies to reduce churn, increasing customer loyalty, collaborating with the performance marketing team, leveraging data insights to refine marketing campaigns, optimizing campaigns to improve retention metrics
• Performance Marketing Integration: Collaborate with the performance marketing team to align retention initiatives with customer acquisition efforts, leverage data insights to refine marketing campaigns, targeting, and messaging across various channels, optimize campaigns to improve retention metrics
• Customer Segmentation and Personalization: Build, optimize and segment audiences, tailor communication strategies for different customer segments, develop personalized email and SMS campaigns, implement personalization strategies to enhance the customer experience
• Lifecycle Marketing: Develop and oversee lifecycle marketing programs that engage customers at various stages of their journey, from onboarding to post-purchase, create triggered campaigns based on customer behavior
• Data Analysis and Insights: Manage CRM KPIs in partnership with Marketing and eCommerce teams, regularly analyze customer data and retention metrics to identify trends, opportunities, and areas for improvement, provide actionable insights to key stakeholders

Benefits

• Medical, Dental, Vision, Health Savings (HSA) & Flexible Spending Account (FSA), Company Paid Life Insurance, 401(k) and Roth IRA Plans, Employee Recognition & Rewards Program, Unlimited PTO (for exempt employees), Frontloaded PTO (for non-exempt employees), Paid Parental Leave, Paid Sick Time
• Other supplemental benefits available, Monthly Utility Stipend, Food and Beverage Stipend, Health & Wellness Stipend, Education & Professional Development Stipend, Charitable Gift Matching