Director of Social Commerce

Summary

Join Freebird, a rapidly growing DTC brand, as their Director of Social Commerce to spearhead their TikTok Shop and creator-led affiliate commerce strategy. This pivotal role involves building and scaling a new revenue channel from the ground up, aiming for $1M+/month in revenue. You will be responsible for launching and scaling TikTok Shop, recruiting and managing a large network of creators and affiliates, and driving content creation and optimization. The position requires a strong understanding of TikTok Shop, creator marketing, and short-form video performance, along with proven experience in recruiting and managing creators. Freebird offers a competitive salary, performance-based bonuses, and a comprehensive benefits package.

Requirements

• 3–6+ years in growth marketing, influencer/creator strategy, or affiliate marketing
• Deep understanding of TikTok Shop, creator marketing, and short-form video performance
• Proven experience recruiting and managing hundreds of creators
• Strong operator: organized, systems-driven, excellent at execution and scale
• Obsessed with numbers: CAC, ROAS, GMV, CVR, retention
• Clear communicator and natural community builder

Responsibilities

• Launch & Scale TikTok Shop
• Own GMV, CAC, and contribution margin targets for TikTok Shop
• Build the playbook from scratch and optimize for speed, scale, and ROI
• Coordinate Spark Ads with paid team to boost winning content
• Build & Lead the Creator Affiliate Engine
• Recruit, onboard, and activate hundreds of TikTok creators and affiliates
• Create and manage a tiered affiliate system with commissions, bonuses, and performance unlocks
• Build a tight-knit community (Slack/Discord) with weekly updates, incentives, and content sharing
• Drive Content & Creative Flywheel
• Oversee 100–500+ videos/week across creator network
• Identify top-performing content and amplify through Spark Ads
• Feed learnings into Paid Media and Creative Strategy teams
• Run Ops, Systems, and Performance
• Build backend systems for tracking, reporting, payouts, and product seeding
• Set up dashboards by creator, content, spend, and GMV
• Hire and manage offshore team to scale operations (e.g. outreach, sample shipping, reporting)

Preferred Qualifications

• Experience running Spark Ads or TikTok Shop directly
• You've scaled an affiliate program or TikTok creator engine from scratch
• You’ve worked at a fast-growing DTC brand
• Rolodex of creators, affiliates, or past UGC partnerships

Benefits

• Competitive salary + performance-based bonuses
• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO & flexible work hours
• Fully remote team