Director of Subscription and Lifecycle Marketing

Summary

Join Freebird, a company revolutionizing the head-shaving experience, as their Director of Subscription & Lifecycle Marketing. You will lead the subscription business strategy, driving customer retention and maximizing lifetime value (LTV). This crucial role involves developing and implementing lifecycle initiatives to boost customer engagement and reduce churn. You will collaborate with cross-functional teams, own key metrics, and continuously improve strategies for subscriber engagement and loyalty. The position requires extensive experience in DTC subscription and lifecycle marketing, along with strong analytical skills and a customer-centric approach. Freebird offers a remote-friendly work environment and a comprehensive benefits package.

Requirements

• 5+ years in a DTC subscription or lifecycle role, with proven experience driving customer retention and LTV in a physical product environment
• Deep understanding and hands-on experience with lifecycle marketing channels, including email, SMS, and direct mail, along with proficiency in platforms like Klaviyo, Attentive, and Skio
• Strong analytical skills with a passion for using data to guide decisions and improve performance. You are comfortable with KPIs, metrics, and deriving insights to shape marketing strategies
• Dedicated to creating a top-tier customer experience, with an understanding of customer needs and behaviors that drive loyalty and satisfaction
• Ability to influence and collaborate with various teams to achieve goals, ensuring alignment and execution of strategies across the organization
• Entrepreneurial and organized, with a knack for prioritizing multiple initiatives within a fast-paced environment, delivering results and adapting to new challenges

Responsibilities

• Manage the Freebird subscription model end-to-end, overseeing product offerings, pricing, backend subscription platforms, and all customer communications
• Leverage insights from customer data and analytics to optimize the subscription experience, ensuring high engagement and retention
• Collaborate with cross-functional teams (web, creative, finance) to create a seamless, engaging subscription journey that reduces churn and enhances customer loyalty
• Drive and monitor key metrics, including LTV, reorder rates, churn, and engagement to identify actionable insights and optimize lifecycle marketing strategies
• Utilize robust cohort analysis and A/B testing to refine touchpoints and deliver personalized experiences that resonate with subscribers, maximizing engagement and minimizing churn
• Own and expand our lifecycle channels, including email, SMS, direct mail, and loyalty initiatives, turning them into powerful tools for customer engagement and retention
• Develop and execute targeted campaigns, offers, and loyalty programs to drive repeat purchases and strengthen customer loyalty across our subscriber and non-subscriber base
• Partner with design, development, and operations to improve subscription touchpoints across the website, packaging, and user experience
• Ensure Freebird’s brand voice and mission are reflected in all subscriber interactions, creating an authentic and value-driven journey from onboarding to renewal
• Lead a team of marketers, providing guidance, mentorship, and strategic direction to execute campaigns that drive subscriber growth and loyalty
• Work with key stakeholders in growth, finance, and customer experience teams to set and achieve ambitious targets for subscription growth and retention

Benefits

• Remote-friendly role with the freedom to work from your preferred location
• Access top-tier medical, dental, and vision plans to support your well-being
• Benefit from a competitive salary package with performance-based bonuses
• Invest in your future with Freebird’s 401(k) offering
• Take the time you need to recharge and be at your best
• Freebird is on a rapid growth trajectory, offering ample opportunities for career advancement within a dynamic, supportive environment