Director of Growth Marketing

Summary

Join Pinecone as the Director of Growth Marketing to drive web traffic, convert visitors into signups, nurture email subscribers, and build marketing analytics. You will report to the VP of Marketing and collaborate with a technical marketing team.

Requirements

• 7+ years of growth marketing experience
• Track record of building and/or scaling successful and efficient growth marketing programs including paid, organic, and email
• Bachelor's degree
• Startup experience
• Experience at a data/infrastructure, AI/ML, or developer-tools company
• Experience owning the company website or a significant portion of it
• Proficient with HubSpot marketing platform, Heap Analytics or similar analytics tool, Google Ads, LinkedIn Ads

Responsibilities

• Drive web traffic to Pinecone using a mix of paid and organic channels
• Convert web visitors into signups or sales leads by optimizing and expanding our website. You will own the website as a product, in partnership with a Growth Engineer and Brand Designer
• Nurture email subscribers into signups or sales leads with email marketing and lifecycle emails
• Build out marketing analytics to inform and evaluate Growth Marketing and other marketing programs, primarily using Heap and HubSpot

Benefits

• Comprehensive health coverage including Medical, Dental, Vision
• Free mental health therapy sessions; free One Medical, Tela-doc, and Health Advocate subscriptions
• Cost-savings on gynecology, fertility, and family-building care
• Equity award
• 401(k)
• Flexible time off
• Paid parental leave
• Annual Department Retreat
• WFH Equipment Stipend