Shift5 is hiring a
Director of Technical Product Marketing in Worldwide

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Director of Technical Product Marketing
🏢 Shift5
💵 ~$175k-$220k
📍Worldwide
📅 Posted on Jun 10, 2024

Summary

Shift5 is seeking a Director of Technical Product Marketing to develop and execute their DoD marketing strategy, create product positioning, and collaborate with cross-functional teams. The role requires experience communicating with the Department of Defense, federal agencies, and federal systems integrators, as well as a deep understanding of the department's processes and vernacular.

Requirements

  • Be a U.S. citizen with a TS/SCI clearance or be able to hold one
  • Superb communication, research, and writing skills
  • Deep understanding of the Department of Defense, federal acquisition and procurement processes, and service specific vernacular
  • 10+ years of technical marketing, product marketing, product management, or sales enablement experience for an enterprise SaaS, cybersecurity, or similar tech company
  • 3+ years of experience managing a marketing or product team
  • Exceptional product marketing skills with the ability to understand complex technologies and turn them into innovative marketing messages
  • Experience orchestrating successful product launches, and especially experience building for scale while working with multiple cross-organizational stakeholders
  • Strong and proven track record of partnering with high-performing product management teams
  • Proven ability to analyze markets, products, and competitors, and translate that information into useful intelligence and sales tools
  • Demonstrated ability to create differentiated positioning and messaging that resonates with potential customers, analysts, and other stakeholders
  • Passion for prioritizing work and managing dozens of concurrent projects based on value to the business, effort to achieve, and data available to measure success
  • Excellent leadership and communication skills, a great teammate, and a person who can inspire and lead a diverse team of experiences and background
  • Project management skills (Can manage multiple priorities in a dynamic, fast-paced environment)
  • Team player with a proactive “roll up your sleeves” attitude
  • A degree in marketing, communications, or another related field

Responsibilities

  • Develop and execute the DoD marketing strategy, encompassing both new acquisition and expansion opportunities
  • Develop and report on all Federal marketing tactics and activities monthly/quarterly/annually
  • Institute account-based marketing (ABM) plans for key DoD accounts
  • Become a technical subject matter expert for Shift5’s platform and develop product positioning, messaging, and differentiation for target markets
  • Contribute to and support execution of Shift5’s GTM strategy
  • Develop compelling technical sales and marketing content and materials
  • Serve as the key technical interface to our Federal Sales team and ensure they are armed to successfully represent our platform to prospects and customers
  • Create and maintain customer-facing sales materials like pitch decks and demo videos; and marketing materials like solution briefs, white papers, webinars, case studies, and thought leadership content – ensuring the delivery of consistent messaging to all prospects and customers
  • Interface with prospects and customers to gain insights and business use cases that can contribute to new features and product investments
  • Create and execute campaigns that drive leads, conversion, opportunity creation, and support the achievement of revenue targets
  • Develop strategy for robust multi-touch and multi-channel programs, campaigns, and activities that capture top-of-funnel prospects and progress them through the funnel and buyer’s journey
  • Drive public sector awareness and manage public sector PR agency to include clear goals, objectives, as well as monthly and quarterly metrics
  • Maintain market intelligence and disseminate awareness of DoD-specific trends, initiatives, policies, requirements, and opportunities to internal stakeholders to support product development decisions and sales efforts
  • Support general marketing activities including, but not limited to event, conference, and tradeshow support
  • Identify metrics and drive regular communication on progress against goals for federal product marketing in alignment with the overall objectives of the marketing department
  • Collaborate effectively with the Marketing Team to inform broader strategies and tactics such as digital, email, and advertising campaigns, PR strategies, GTM motions, launch campaigns, nurture campaigns, and all other marketing objectives
  • Collaborate cross-functionally with stakeholders to ensure bi-directional communication, input, and awareness of objectives and activities

Preferred Qualifications

Background and experience in Analyst Relations (AR)

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