Director, Product Marketing

Summary

Join Agerpoint as the Director of Product Marketing and own the narrative and go-to-market strategy, translating complex geospatial and analytics capabilities into clear value propositions. Lead product launches, build tiered GTM launch playbooks, and track adoption and ARR impact. Quantify the market, map competitor moves, and surface regulatory or climate-tech trends. Drive sales and partner enablement by producing decks, demo scripts, and training materials. Orchestrate demand generation activities, lead win/loss interviews, and own pricing and packaging. Champion data storytelling and monitor success metrics. Agerpoint is reshaping how the world captures, analyzes, and manages field data, using AI and agentic models to build a next-generation spatial platform for agriculture and environmental conservation.

Requirements

• 5+ years in B2B SaaS or platform product marketing; familiarity with AI/ML or geospatial data is a big plus
• Proven experience marketing products within the agriculture, AgTech, climate-tech, or natural-asset-management sectors, with an understanding of grower workflows, sustainability metrics, and the broader food value chain
• Demonstrated success running multiple product launches that moved revenue or adoption needles
• Ability to translate technical nuance (computer vision, ML ops, spatial data) into crisp business value
• Strong quantitative chops, comfortable digging into usage analytics, pricing models, and competitive datasets
• Natural cross-functional leader who can run a war-room, inspire a webinar, and still jump into Figma for last-minute slide tweaks
• Excellent written and verbal storytelling skills; you sweat verbs and obsess over proof points
• Experience working in a dynamic and cross-functional organization with a global client base

Responsibilities

• Own product positioning & messaging – Carve out differentiated value props for each buyer persona and keep them fresh through competitive and customer intel
• Lead product launches – Build tiered GTM launch playbooks, run cross-functional go-live sprints, and track adoption and ARR impact post-launch
• Quantify the market – Size TAM/SAM/SOM, map competitor moves, and surface regulatory or climate-tech trends that inform roadmap bets
• Drive sales & partner enablement – Produce decks, demo scripts, ROI calculators, and battle cards; train the field and key channel partners on “why Agerpoint now.”
• Orchestrate demand-gen hooks – Pair with Sales to turn product milestones into webinars, content clusters, events, and analyst briefings that fill the top of funnel
• Run the voice-of-customer loop – Lead win/loss interviews, NPS surveys, and advisory councils; package insights back to Engineering, Sales, and Leadership
• Own pricing & packaging – Test and refine monetization models, align discount guardrails with value delivered, and support deal desk escalations
• Champion data storytelling – Curate customer evidence (case studies, benchmarks, interactive demos) that proves impact on yield, carbon, or cost
• Monitor success metrics – Track feature adoption, pipeline and ARR influenced, win-rate vs. competitors, and message recall in target segments

Benefits

• Paid company holidays and unlimited PTO
• Remote friendly and flexible work environment
• Company paid healthcare benefits
• 401(k) retirement plan
• Equity options for full-time employees
• For employees in Research Triangle Park, NC - Access to fully equipped, EXOS-operated fitness center with on-site wellness coaches and on-site eatery