Product Marketing Director

Summary

Join Candid Health as their Product Marketing Director, reporting to the Chief Marketing Officer. You will be a key player in bringing products to life through compelling campaigns and strategies, supporting the company's rapid growth. This leadership role requires significant experience in crafting customer-friendly messages and implementing successful go-to-market strategies. You will act as the liaison between Product Development/Management, Marketing, and Sales to maximize market share and revenue. The position offers a competitive salary and the opportunity to scale the product marketing function and contribute to the company's success. This role can be remote in the US or hybrid, based out of one of their offices in San Francisco, Denver, or New York.

Requirements

• 6-8 years of progressive experience, ideally including leadership roles in product marketing
• Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
• Proven ability to build and scale a function as the team’s first product marketing hire
• Success in developing strong internal and external relationships
• Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
• Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant content
• Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace and a sense of humor
• Strong technical knowledge of a broad range virtual event platforms, virtual event production approaches and modern marketing automation, analytics and technology
• Excellent written and verbal communication skills
• Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), virtual event platforms (Hopin, Zoom, others) and integrations to track lead generation ( Salesforce.com , HubSpot) and Google Suite

Responsibilities

• Scale our product marketing function (and core processes) with a focus on driving pipeline, solution value, and customer value realization
• Be the specialist on our existing customers and potential buyers and influencers
• Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights on key competitors
• Establish the positioning of Candid Health’s platform, including developing and maintaining our key differentiators, value propositions, and messaging
• Work with product and commercial teams to coordinate and lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations
• Enable our commercial teams with materials such as win/loss analysis, battle cards, objection handling, pitch decks, RFP templates, website copy and content, one-pagers, stats and facts, and demo videos
• Support the development of our Demand Generation and ABM efforts by understanding content messaging gaps and developing custom positioning and materials to engage target accounts
• Support the Content Marketing function in setting our thought leadership and demand content agenda in line with our commercial objectives
• Manage and ensure the success of Customer Lifecycle Marketing initiatives, including advocacy, references, community, and be a strong contributor to successful upsell strategies
• Set clear goals and product marketing Key Performance Indicators with support from the team
• Drive the strategic GTM direction for segment growth, including developing core use cases, buyer messaging, sales plays, and GTM approach

Benefits

• Remote work in the US or hybrid based out of San Francisco, Denver, or New York offices
• Estimated starting annual salary range for this position is $165,000 - $200,000 USD
• Equity
• Sales incentives (for sales roles)
• Employee benefits