Director of Product Marketing

Summary

Join Limble, a leading Maintenance Management SaaS (CMMS) platform, as their Director of Product Marketing. You will own the development and execution of Limble’s product marketing strategy, from market research to messaging and pricing. As the voice of the customer, you will leverage deep insights to shape product direction. You will lead and mentor a high-performing team, fostering a culture of collaboration. You will craft and deliver value propositions and go-to-market plans to drive revenue growth and market leadership. This role requires strong collaboration with Sales, Product, and Customer Success teams.

Requirements

• Product Marketing Leadership: 7+ years of B2B software or SaaS marketing experience, including 2+ years in a Director-level or equivalent senior product marketing leadership role
• Team Management: Proven experience in managing and scaling a product marketing team for 2+ years
• Go-to-Market Expertise: Demonstrated expertise in developing and executing GTM strategies, encompassing product launches, messaging, positioning, and pricing
• Cross-Functional Collaboration: Strong track record of successful collaboration with Product, Sales, and Customer Success teams to drive revenue, adoption, and customer satisfaction
• Market Intelligence: Deep understanding of competitive analysis, market segmentation, and customer persona development
• Messaging & Content: Exceptional ability to craft compelling messaging and content that effectively translates technical features into clear business value
• Sales Enablement & Revenue Growth: Experience in supporting sales enablement efforts and contributing to revenue growth through strategic marketing programs
• Leadership & Communication: Excellent leadership, communication, and cross-functional collaboration skills

Responsibilities

• Own the development and execution of Limble’s product marketing strategy, from market research and competitive analysis to messaging, positioning, and pricing
• Be the voice of the customer, leveraging deep insights to define ideal customer profiles and buyer personas, and shaping product direction based on market needs
• Lead and mentor a high-performing product marketing team, fostering a culture of creativity, collaboration, and continuous improvement
• Craft and deliver differentiated value propositions and go-to-market plans that drive revenue growth, customer adoption, and market leadership
• Partner with Sales to develop enablement tools, content, and programs that empower the team to win in competitive deals and maximize conversion rate
• Analyze performance metrics, experiment with messaging, and optimize strategies to enhance impact across the marketing and sales funnels
• Influence product roadmap decisions by providing actionable market and customer insights to Product Management

Preferred Qualifications

• Prior experience in the CMMS, enterprise asset management, industrial, manufacturing, or facilities management software sectors
• An understanding of the distinct challenges and buyer journeys within maintenance, operations, and asset-intensive industries

Benefits

• $200,000 - $240,000 OTE
• Fully remote position
• Stock options
• Flexible PTO
• 11 paid company holidays
• Paid parental leave
• Health, Dental, and Vision insurance
• Employer paid Basic Life insurance and Short-Term Disability insurance
• Company contribution match for HSA and 401(k)
• Pet insurance