Remote Director, Organic Social

Summary

Join Darkroom, a strategic marketing agency, as the Director of Organic Social, a newly created role. As the first team member, you will build the foundation for organic social media programs, primarily on TikTok and Instagram. This remote position, open to candidates in Pennsylvania, New York, or Florida, requires deep platform knowledge and proven content creation skills. You will manage organic programs for various clients, develop strategies, analyze data, and lead client meetings. The role also involves team recruitment and mentorship. Darkroom offers competitive salaries and benefits, including unlimited vacation, remote work, health and wellness benefits, and a 401k program.

Requirements

• In-depth understanding of organic social media strategies, content creation, and audience engagement tactics
• Strong leadership and team management skills, with experience in building and leading high-performing teams
• Exceptional communication and presentation abilities, capable of articulating strategies, ideas, and performance metrics effectively
• Analytical mindset with the ability to derive insights from data and optimize strategies for maximum impact
• Proven track record of delivering successful organic social media campaigns and driving growth for clients
• Mandatory 1 hour on TikTok min per day
• You are a content creator with a demonstrated history of building followings for brands
• Right to work within the United States

Responsibilities

• Coordinate content creation, planning, scheduling, and community management to seamlessly integrate overall communications efforts with social media tactics
• Comfortable creating and deploying 3-5 videos per brand for TikTok and Instagram Reels
• Develop social content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences
• Develop brand analysis and audit frameworks that can be used for new clients
• Develop trainings and consulting programs that can be used for new hires, client trainings, and other training purposes
• Develop engagement pods to provide social proof and cross collaboration between brands
• Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity
• Analyze and report on social data and optimize strategy based against business objectives
• Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences
• Collaborate closely with internal and external cross-functioning teams for ongoing social support
• Keep a finger on the pulse of social trends and happenings, new platforms, and competitive landscape
• Develop data-driven social media strategies that align with client objectives and industry trends, leveraging insights from analytics tools and platforms
• Collaborate with cross-functional teams to integrate organic social media efforts with paid media, content marketing, and overall marketing strategies
• Lead client meetings and presentations, showcasing the value of organic social media in driving business objectives and fostering long-term partnerships
• Recruit, mentor, and lead a talented team of social media professionals, including content creators, community managers, and analysts
• Foster a culture of creativity, innovation, and collaboration within the team, ensuring high-quality deliverables and client satisfaction

Preferred Qualifications

• You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track
• Creative thinker with the ability to innovate and develop impactful social media strategies
• You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation
• Excellent problem-solving skills and the ability to adapt to changing client needs and industry trends
• Strong interpersonal skills, with the ability to build relationships and collaborate effectively with clients and internal teams
• Adaptable and flexible, with a commitment to continuous learning and staying updated on social media best practices

Benefits

• Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual “Darkweek”, and 10 holidays throughout the year to keep you recharged and sharp
• Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, SF, New York, Philly, Lisbon,Brasil and Eastern Europe
• Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be
• Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration