Director, Social Strategy

Summary

Join M Booth as a Social Strategy Director and lead impactful social media strategies for top CPG brands. You will develop and implement integrated social strategies, build strong client relationships, mentor team members, and drive innovation. This role requires a deep understanding of social media platforms, internet culture, and proven success in managing multi-platform campaigns. You will collaborate with creative, digital, influencer, and media teams to shape campaigns and deliver measurable results. The ideal candidate possesses 8+ years of experience in social media strategy and a passion for shaping cultural conversations. M Booth offers a hybrid work environment, competitive compensation, and comprehensive benefits.

Requirements

• 8+ years of experience in social media strategy, digital marketing, or communications, ideally with CPG or consumer brand experience
• Deep fluency in social media platforms (TikTok, Instagram, Meta, LinkedIn, Pinterest, X) and emerging spaces
• Passion for internet culture—you live and breathe trends, memes, creators, and the shifting digital landscape
• Strong presentation, writing, and communication skills, with comfort presenting in-person or on-camera
• Proven success managing multi-platform campaigns and delivering measurable results
• Hands-on experience with social management and analytics platforms (e.g., Brandwatch, Sprinklr, Sprout Social, Infegy Atlas)
• Ability to work fast, think ahead, and juggle priorities in a high-velocity environment
• Desire to not just lead teams but shape how the agency shows up in social strategy

Responsibilities

• Lead Social-First Strategy
• Develop and lead integrated social strategies that drive business growth and cultural relevance for CPG brands
• Build tailored playbooks combining paid, earned, and organic approaches, with a strong POV on brand voice and platform behavior
• Proactively spot and translate social trends—memes, moments, behaviors—into brand opportunities that move fast and hit hard
• Bring AI tools into your workflow to sharpen insights, produce POVs faster, and drive better creative and media outcomes
• Own Creative + Measurement Strategy
• Collaborate closely with creative, digital, influencer, and media teams to shape campaigns optimized for platform, culture, and audience behavior
• Establish KPIs and measurement frameworks to show real impact—not just vanity metrics
• Lead real-time optimization during campaigns, delivering insights that make the work smarter mid-flight
• Guide influencer strategy, from partner identification to partnership frameworks that feel native to the brand and audience
• Lead Client Relationships
• Serve as a key client-facing lead, delivering strategic counsel, ideas, insights, and performance reporting
• Anticipate client needs and proactively push thinking forward, not just answer briefs
• Present clearly, confidently, and persuasively across meetings, presentations, and workshops
• Build the Team and the Future
• Mentor and develop the next generation of social strategists across the agency
• Drive innovation in our approach to platform strategy, community building, creator partnerships, and cultural engagement
• Contribute to agency thought leadership and new business pitches, bringing a sharp, culture-first POV to every conversation

Benefits

• A culture alive with bold ideas, respect, and momentum
• Competitive compensation and comprehensive benefits
• 401(k) with match, flexible spending accounts, and unlimited PTO
• Paid holidays, Summer Fridays, and family leave programs
• Hybrid work environment centered on intentional collaboration in NYC and beyond
• A platform for personal growth and industry leadership