Paid Social Director

Summary

Join Lunar Solar Group, a high-impact advertising agency, as a Director on the Paid Social team. You will be responsible for strategizing, implementing, managing, and optimizing data-driven marketing campaigns for clients across all social platforms. Manage a team of Associate Directors, Managers, and Analysts, ensuring flawless execution and pushing strategy forward. This role is crucial in developing strong cross-functional teams and staying updated on best practices. You will lead client conversations, manage the RFP process, and partner with internal teams to identify business opportunities. The ideal candidate possesses 5+ years of paid social experience, at least 3 years of management experience, and a strong understanding of direct-to-consumer e-commerce.

Requirements

• Desire to join a fast paced/high growth organization
• 5+ years of experience in Paid Social
• Experience running campaigns for Direct to Consumer e-commerce brands
• At least 3 years management experience
• A demonstrated interest in current industry trends, news, developments, and best practices
• Strong verbal and written communication skills
• Hardworking and internally motivated
• Critical Thinking
• Strong desire to be challenged, work hard, and grow personally and professionally

Responsibilities

• Help to develop and execute paid social strategies for multiple clients
• Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop integrated programs that exceed client objectives
• Providing thoughtful feedback to internal teams, using performance evaluation and internal process improvement to develop and motivate talent
• Generate incremental business opportunities within existing client base through upsells and cross-sells of our other services
• Lead the development and implementation of best practices in paid social development for our clients
• Lead conversations with clients in determining success criteria (pre and post campaign) and establish benchmarks and key KPI’s
• Manage the RFP process for paid social program development when required
• Partner with strategic and analytic talent internally to identify business needs and opportunities that will aid in the development of new measurement methods and analysis for social
• Coordinate efforts across different digital media channels to drive optimized recommendations throughout the funnel
• Attend client meetings, interface with executive level and middle management level clients during meetings and presentations
• Assist in interviewing, hiring, training, mentoring, developing, and evaluating talent for the Paid Social team
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients

Benefits

• Competitive salary and company equity
• Comprehensive health, dental, and vision insurance
• Flexible work hours and remote work options
• Professional development and training opportunities
• Inclusive and supportive work environment that values creativity and innovation