Director, Social Media Insights and Analytics

Summary

Join Digital Media Management (DMM), a Keywords Studios company, as their Director of Social Media Insights and Analytics! Lead the Insights and Analytics team, driving social media analysis, measurement strategy, and reporting for diverse clients. This senior-level role requires 5-7 years of social media experience, preferably in an agency setting. You will manage and mentor a team, formulate data and reporting strategies, and translate quantitative findings into actionable insights. The position is 100% remote and based anywhere in Mexico. DMM offers a casual, fun, and empowering work environment with room for growth.

Requirements

• 5-7 years in social media analytics and data strategy, particularly within brand, gaming, or entertainment sectors; skilled in using data to drive strategy and optimize campaigns
• Strong understanding of how paid, earned, and owned media work together to enhance social media campaigns, creating integrated strategies for maximum impact
• Ability to manage multiple projects with tight deadlines in a fast-paced environment, ensuring timely and successful delivery
• Extensive client-facing experience, with the ability to simplify complex data insights for non-technical stakeholders and foster strong relationships
• 5+ years experience in leading and mentoring teams, collaborating across departments, and guiding cross-functional teams to achieve business goals and successful campaigns
• Availability to work between 9am and 6pm PST

Responsibilities

• Educate internal stakeholders on the importance of data strategy and its value to the agency
• Translate quantitative findings into actionable insights through storytelling in both internal and client presentations
• Share insights on cultural trends and audience behavioral shifts in order to inspire breakthrough creative thinking
• Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns
• Act as the resident expert on social media platform analytics (TikTok, Instagram, etc.) and tools, such as Rival IQ
• Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal training on new tools
• Identify ways to improve how we measure and report on campaign success
• Manage and mentor a team of social media analysts with a focus on growth, learning, and development
• Scope and prioritize the team’s work based on business needs
• Partner with the strategy team to lead and develop social audits, playbooks, and new business pitches
• Contributes to defining and expanding the agency's POV, capabilities, and offerings in social media analytics, by identifying trends and opportunities to enhance analytics solutions, helping ensure the agency remains competitive and aligned with client needs

Benefits

• Casual, fun, and empowering company culture
• Room for growth
• Remote work