Director of Digital Media and Social

Summary

Join TransLash as the Director of Digital Media & Social, a remote, full-time position. You will develop and implement social media strategies, manage a team of employees and contractors, and collaborate with internal and external stakeholders. Responsibilities include directing campaigns, managing content creators, and analyzing data to inform strategic decisions. The ideal candidate possesses extensive experience in digital content creation, social media management, and team leadership within the media industry, with a deep understanding of the LGBTQ+ community. A competitive salary and benefits package are offered.

Requirements

• Minimum of ten years of experience conceptualizing and executing digital content experiences and social media campaigns
• Minimum of 5 years of experience launching new media brands
• Minimum of 5 years experience in team management
• Minimum of 3 years experience at an established news or media organization
• Deep understanding of the trans, and broader LGBTQ+ community is required
• Bachelor’s degree or the equivalent
• Excellent organizational, project planning, presentation, and time management skills with meticulous attention to detail and problem-solving abilities
• A thorough and constantly evolving understanding of user experience design principles and applications
• Proficiency in utilizing diverse software tools and technologies, including web development platforms, content management systems, and multimedia authoring tools
• Ability to identify ongoing needs and opportunities and to communicate them to TransLash senior management and leadership
• In collaboration with the COO, manage relationships and collaborate with internal and external partners to ensure success
• Proficiency in mentorship and training especially for members of the digital and social team and contractors
• Ability to manage freelance contract support for digital and social needs
• Availability and ability to travel domestically and internationally as a representative of TransLash Media as requested, and be comfortable with working remotely in different environments

Responsibilities

• Direct, develop and execute campaigns on digital and social media platforms to increase engagement, expand TransLash’s online community, enhance brand awareness, and strengthen cross-platform brand integrations, generate subscriptions and meet e-commerce goals. This includes working with agencies and talent to deliver the most impactful experiences
• Day-to-day management of the digital and social media employees, contractors and content creators
• Collaborate closely with the CEO, COO, and a wide range of internal and external stakeholders to develop and execute content plans and deliverables
• Work closely with TransLash content teams including Podcast, Film, News & Narrative and the Zine to both ensure cohesive messaging and maximize the impact of social media efforts; as well as drive individual goals for each including the launch of new media products and initiatives
• Foster and execute strategic partnerships with other values-aligned social platforms
• Formulate data benchmarks and manage monthly, quarterly, and annual digital and social reporting deliverables to support planning
• Interpret and analyze all available data to make recommendations to content teams and Senior Management based on those insights
• Branded campaigns; relevant to topics and goals, across platforms, integrating digital and social media platforms across TransLash
• Drive organizational goals, as well as those for specific content verticals, through effective content curation and community management strategies
• Stay up to date on the latest analytics tools, vendors and social agencies that will best move our business forward
• Work with the team to build original social-first content, including gifs, memes, and other branding-related tools

Preferred Qualifications

• Past work as an editor or writer strongly preferred
• Master’s degree preferred

Benefits

• $135,000 annual salary + benefits
• TransLash Media recognizes how intense and triggering our work can be; when you work over 40 hours per week, you can confer with the COO to adjust your schedule and take additional paid time off within 3-5 business days of the overtime period to support your physical and mental health