Director, Technical Product Marketing

Summary

Join runZero as the Director of Technical Product Marketing and shape the strategic positioning of our innovative exposure management platform. You will be responsible for developing clear messaging that communicates runZero’s value to technical audiences, creating engaging content (blogs, demos, presentations), conducting competitive analysis, planning product launches, enabling the sales team, representing runZero at industry events, managing website content, collaborating on the product roadmap, and managing an analyst relations program. This role requires a deep technical background in cybersecurity and networking, 10+ years of experience in cybersecurity, and 5+ years in product marketing or sales engineering. You will need to be highly proficient in communicating technical concepts and have exceptional storytelling skills. The position offers a salary of $200,000-$225,000, equity, and a fully remote work environment.

Requirements

• 10+ years of experience in cybersecurity
• 5+ years in product marketing and/or sales engineering, preferably in smaller, startup organizations
• Knowledge of attack surface management, CAASM, vulnerability management, and exposure management markets
• High technical proficiency in networking and cybersecurity concepts, with the ability to communicate these concepts
• A passion for translating technical features into compelling content and messaging
• Proven ability to create impactful marketing assets, such as blogs, presentations, and demos, for technical and non-technical audiences
• Exceptional storytelling skills, crafting messaging that resonates across industries
• Strong interpersonal and management skills, with experience collaborating across cross-functional teams and external stakeholders
• Excellent written and verbal communication skills, with the ability to present effectively in digital and in-person formats
• A self-starter mentality with a hands-on approach to problem-solving and driving initiatives independently
• Strong collaboration skills and open-minded, with the ability and desire to incorporate feedback from other stakeholders and product experts
• Ability to prioritize and assess what’s most important in a startup environment with lean teams

Responsibilities

• Develop clear, differentiated messaging that communicates runZero’s unique value to technical audiences while shaping persona-specific and vertical-specific content for key use cases
• Dive deep into runZero’s technical features to uncover benefits that resonate with prospects, translating insights into engaging content such as blogs, web content, case studies, demos, ebooks, and presentations
• Build compelling demo narratives and presentations that highlight runZero’s capabilities in solving real-world problems and drive engagement
• Conduct competitive analysis leveraging previous experience in the attack surface and exposure management markets, positioning runZero effectively against alternatives and providing actionable insights to the sales team
• Plan and execute product launches, align and enable internal teams, and relentlessly prioritize the most important components
• Enable the sales team with a stream of resources, including battle cards, pitch decks, and technical content tailored for specific customer segments
• Represent runZero at industry conferences and third-party events, delivering demos contextualized for each audience
• Collaborate with fellow marketing team members to develop technical top-of-funnel content that generates awareness and aligns with broader campaign strategies
• Manage all product and platform content on the website, ensuring it is frequently updated to reflect ongoing product releases and new capabilities
• Collaborate on the product roadmap by sharing insights from market research, competitive developments, customer feedback, and hands-on exploration of the platform
• Stay ahead of exposure management trends and emerging threats, ensuring messaging and content remain timely and impactful
• Manage an analyst relations program, developing relationships with key analysts, managing end-to-end processes for market evaluations conducted by various analyst firms, and performing regular briefings

Benefits

• Fully remote : runZero is a 100% remote company! While we aim to gather annually for kick-offs, our team thrives in the flexibility and freedom that remote work provides
• Benefits : We prioritize the well-being of our team members, which is why runZero pays for 100% of the premium platinum-level medical, vision, dental, life, and short-term disability coverage for you and your dependents
• 401k : We match 4% of 401K contributions
• Time off: We offer unlimited PTO, 11 official company holidays, and a recharge week at the end of the year
• Paid parental leave: We offer 12 weeks of paid parental leave