Director of Product Marketing

Summary

Join Route as the Director of Product Marketing and lead the strategy and execution of how Route presents itself to the world. You will define Route’s positioning, develop go-to-market strategies, and ensure messaging reflects the platform's sophistication, especially for complex AI-driven products. This role involves driving launch strategies, influencing enterprise deal cycles, and bridging product development with customer experience. You will leverage AI to enhance marketing performance and efficiency. As a cross-functional leader, you will collaborate with Product, Sales, Customer Success, and RevOps teams. This highly visible role is perfect for a marketer who thrives in fast-paced environments and enjoys translating complex information into clear, compelling narratives. You will manage a contractor and have the opportunity to build a team.

Requirements

• 8–12+ years of B2B SaaS marketing experience , with deep expertise in product marketing and a proven track record launching and scaling technical or AI-driven products
• Exceptional positioning and messaging skills , with the ability to translate complex capabilities into compelling narratives for both business and technical audiences
• Strong go-to-market leadership , including experience aligning cross-functional teams across Product, Sales, and Customer Success to drive launch success and revenue impact
• Comfort with technical complexity and enterprise sales , including familiarity with technical buyer needs and supporting long-cycle, high-consideration deal motions
• Confident, consistent use of AI tools (e.g., for content, research, ideation, or automation), and a demonstrated interest in applying AI to marketing workflows and outcomes
• Team builder and hands-on leader , with experience managing contractors or vendors and a desire to grow and mentor a small team
• Data-driven and execution-oriented , with strong prioritization skills and a bias for action in fast-paced environments

Responsibilities

• Own product positioning and messaging — Craft clear, differentiated, and technically fluent narratives that translate complex and AI-driven capabilities into compelling customer value across all segments and channels
• Lead go-to-market strategy and execution — Drive product and feature launches in close partnership with Product, Sales, and Customer teams, ensuring strategic alignment, internal readiness, and successful market adoption
• Generate customer and competitive insights — Conduct research, interviews, and analysis to deeply understand customer needs, technical buyer behavior, and the evolving AI landscape — and apply those insights to inform roadmap and GTM strategy
• Develop sales enablement tools — Build and maintain high-impact assets such as pitch decks, battlecards, demo scripts, and technical guides to help Sales and Success teams confidently communicate value and close deals
• Drive product adoption and revenue expansion — Collaborate on lifecycle strategies that increase engagement, retention, and upsell — including in-product messaging, onboarding flows, and targeted customer content
• Leverage AI to enhance marketing execution — Use AI tools to accelerate personal productivity, deepen insight generation, and unlock scalable experimentation — while championing AI-powered innovation across the marketing function

Benefits

We offer to pay 95% - 100% of your health insurance premiums for you and your family, remote or hybrid work arrangements, unlimited PTO, 401k matching, formalized growth opportunities, learning & development, DEI programs & events, and so much more