Senior Director, Product Marketing

Summary

Join Doppel and become our experienced Sr. Director of Product Marketing, leading our Product Marketing function. This role is crucial in defining and articulating Doppel's unique value proposition, driving successful product launches, supporting demand generation campaigns, and empowering our go-to-market teams. As a deep expert in product marketing, you will translate our AI-native technology into compelling customer benefits, ensuring our messaging resonates and establishing Doppel as a leader in Social Engineering Defense. This position reports to the SVP of Marketing and requires collaboration with cross-functional teams. You will define core messaging, lead GTM strategy, develop enablement content for sales and customer success, partner with brand and demand generation teams, conduct market research, serve as a link between Product Management, Engineering, Sales, and Customer Success, develop pricing and packaging strategies, build and lead a high-performing team, and establish KPIs for product marketing initiatives.

Requirements

• 12+ years of experience in product marketing, with at least 5 years in a leadership role, preferably within a B2B SaaS technology or cybersecurity environment
• Proven track record of successfully leading complex go-to-market strategies and impactful product launches
• Deep understanding of product marketing best practices, including positioning, messaging, competitive analysis, and sales enablement
• Exceptional written and verbal communication skills, with a strong ability to translate technical concepts into clear, concise, and compelling narratives for diverse audiences
• Demonstrated experience building and managing high-performing teams
• Strong analytical skills with the ability to leverage data to inform strategy and measure impact
• Highly collaborative and adept at working cross-functionally with Product, Engineering, Sales, and Customer Success teams
• Ability to thrive in a fast-paced, dynamic, and AI-driven environment, balancing strategic vision with hands-on execution

Responsibilities

• Strategic Messaging & Positioning: Define and champion Doppel's core messaging, value proposition, and competitive differentiation for our AI-native Social Engineering Defense platform. Ensure clarity, consistency, and impact across all internal and external communications
• Go-to-Market (GTM) Leadership: Lead the end-to-end GTM strategy and execution for new product launches, features, and solutions. This includes developing launch plans, coordinating cross-functional readiness, and ensuring impactful market entry
• Sales & Customer Success Enablement: Develop and deliver comprehensive enablement content for Sales and Customer Success teams. Create compelling sales collateral (e.g., pitch decks, battlecards, one-pagers) and customer-facing materials (e.g., case studies, testimonials, ROI calculators). This role will partner closely with our Enablement Lead to bring this content to the Field, and this PMM leader will present on key topics
• Campaign & Content Strategy & Collaboration: Partner closely with the Brand and Demand Generation teams to guide the creation of product-specific content, ensuring technical accuracy, compelling narratives, and alignment with overall brand voice and marketing objectives
• Market & Competitive Intelligence: Conduct in-depth market research, competitive analysis, and customer insights gathering to identify market opportunities, inform product strategy, and refine positioning, ensuring Doppel maintains its leadership in the evolving SED category
• Cross-functional GTM Leadership: Serve as the critical link between Product Management, Engineering, Sales, and Customer Success. Translate complex technical capabilities into clear, compelling customer benefits and ensure a tight, continuous feedback loop between GTM teams and product development
• Pricing & Packaging: Develop and optimize product pricing and packaging strategies that align with market demand, competitive landscape, and business objectives, maximizing revenue growth
• Team Leadership & Development: Build, mentor, and lead a high-performing team of product marketing managers, fostering a collaborative environment that encourages continuous learning and professional growth
• Performance Measurement: Establish key performance indicators (KPIs) for product marketing initiatives, regularly analyze performance data, and provide insights and recommendations to senior leadership

Benefits

• Competitive salary and comprehensive benefits package
• Opportunities for professional growth and development