Display Media Account Manager
Pacvue
Job highlights
Summary
Join Pacvue, a leading eCommerce advertising software company, as a Display Media Account Manager. You will develop and execute digital media strategies, primarily focusing on Amazon DSP, for major clients. This role demands strong client relationship skills, strategic planning abilities, and data analysis expertise. You will be responsible for driving client growth, creating and managing display media strategies, and providing regular performance reports. Success in this position requires a proven track record in eCommerce advertising and client management, along with excellent communication and analytical skills. Pacvue offers a dynamic work environment and a comprehensive benefits package.
Requirements
- 3 – 5 years’ experience working in eCommerce advertising, marketing, or sales
- 3 – 5 years’ previous client-facing account management experience
- An in-depth knowledge of display media advertising, with prior Amazon DSP experience
- Demonstrate understanding of how retail media, sales, and operations work together to successfully drive an eCommerce business
- Proven track record in relationship building and account management
- Proven success in driving results and implementing ideas in a fast-paced environment
- Works efficiently and is always looking to streamline processes and workflows
- Excellent organizational and communication skills
- Strong analytical skills
- Moderate Excel and PowerPoint skills are a must
Responsibilities
- Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives
- Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach
- Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement
- Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
- Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives
- Develop an annual marketing calendar incorporating key drive periods (including relevant macro and micro seasons), new product launches, and clients’ national media calendars
- Leverage Pacvue technology to manage budget allocation, communicate with client on trends and pacing, and deliver results within client budget thresholds
- Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client’s product portfolio
- Maximize retailer share, revenue, and profitability for clients while integrating client’s internal objectives such as driving innovation or key items or product lines
- Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs
- Act as Amazon DSP expert within broader Pacvue team, with potential to train and educate internal teams on DSP best practices
- Responsible for reporting, analysis, and communication with Pacvue and client management teams
Preferred Qualifications
Previous product management, project management, financial analysis, negotiation and/or marketing experience is a plus
Benefits
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
- 401k with Employer Match
- Remote Work Options and Flexibility
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
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