Account Manager

Summary

Join Four15 Digital as a Paid Media Account Manager and manage the day-to-day operations of client paid marketing initiatives across various platforms like Google Ads, Bing Ads, and Facebook. You will be responsible for client communication, strategy implementation, account management, reporting, and staying updated on industry trends. This full-time position requires 3+ years of paid campaign management experience, a Bachelor's degree (Math or Linguistic discipline preferred), and proficiency in Google Ads, Bing Ads, and Google Analytics. Four15 Digital offers competitive compensation, bonus opportunities, 401k matching, PTO, paid holidays, medical, dental, and vision benefits, and a 100% remote work environment.

Requirements

• 3+ plus years of paid campaign management experience
• Bachelor’s Degree (Math or Linguistic discipline preferred)
• Experience with Google Analytics
• Extensive experience with Google AdWords Editor and Bing Ads Editor
• Knowledge of all PPC metrics and definitions
• Technical and analytical mindset
• High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
• Excellent attention to detail and the ability to effectively multi-task
• Excellent written communication and interpersonal skills

Responsibilities

• Own client communication, including email, face-to-face, and video conference meetings
• Present deliverables, campaign strategies, and tactics on a recurring basis
• If available, direct and lead all search optimization managers assigned to client account(s)
• Understand the client’s product and their marketing objectives and goals
• Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team
• Follow established Four15 Digital search process framework
• Work closely with other internal and external departments to develop fully integrated search campaigns
• Own all aspects of their clients’ accounts
• Establish and update budgets caps and ensure accounts are pacing properly
• Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc
• Present ideas for future marketing expansion or optimization
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
• Create campaign insights for quarterly business reviews
• Stay current on industry trends and best practices
• Think creatively and develop tools and innovative tactics to improve efficiencies
• Aid in creation of new business presentations
• Work with, and in some cases direct, a team of cross-channel marketers

Preferred Qualifications

• Experience with Bid Management tools such as Marin or QuanticMind
• Experience with 3rd party tracking
• SEO, Display and Affiliate Management experience
• Multi-lingual

Benefits

• Better than Competitive compensation plans to increase your salary + bonus opportunities
• 401K match
• PTO that helps support work-life balance
• Paid holidays
• Medical Benefits
• Dental
• Vision
• 100% remote
• Milestone celebrations for you and your team
• Health & Fitness challenges
• Celebrate “4/15 Day” each and every year!
• Company-sponsored lunches
• Quarterly team bonding events (including off-sites and volunteer opportunities)
• Unlimited career potential