Senior Paid Media Manager

Summary

Join Brado, a digital marketing agency specializing in healthcare, as a Senior Paid Media Manager. You will be responsible for the execution and management of paid media campaigns, driving client growth. Key duties include campaign building, optimization, data analysis, client reporting, and collaboration with the strategy team. You will also mentor junior team members and ensure compliance with regulations. This role requires 5+ years of experience in digital campaign management and proficiency in various platforms. Brado offers a comprehensive benefits package including health insurance, retirement plans, paid time off, family leave, and professional development opportunities.

Requirements

• 5+ years of digital campaign creation and campaign management experience
• Able to leverage Google Ads, Microsoft Ads, Excel, PowerPoint, Google Analytics and YouTube

Responsibilities

• Build, manage, and optimize paid media campaigns
• Lead paid media strategy on assigned accounts, delegating day-to-day campaign management tasks as needed to members of the team
• Analyze data, think creatively, and design innovative strategies to ensure client marketing campaigns reach their target audience in the most effective way possible
• Create and present campaign performance results for client reporting, and provide appropriate recommendations to clients
• Collaborate with strategy team to develop additional scopes and recommend optimal spending levels as necessary for assigned clients
• Perform ongoing A/B split testing, keyword mining, optimization strategies, etc. to improve campaign performance and identify areas of growth
• Evaluate the performance of paid advertising campaigns against predefined KPIs and goals
• Update, actualize and monitor paid media budgets, and communicate that information to paid media specialists
• Provide guidance and mentorship to paid media specialists in areas including campaign setup, budgeting, optimization, tracking, reporting, testing and quality assurance
• Assist in new business efforts/sales pitches
• Ensure that all paid advertising campaigns comply with relevant regulations and guidelines, such as those related to data privacy, consumer protection, and advertising standards. They also assess and mitigate risks associated with paid advertising activities
• Assist in the creation and execution of educational initiatives for the paid media team such as developing internal resources and training sessions
• Help develop integrated digital marketing strategies in collaboration with other departments and client teams
• Own paid media end of month invoicing and reconciliation for assigned clients

Preferred Qualifications

• Experience in DV360, SA360, CM360 and paid social platforms
• Experience in display, video, and social
• Leverages experience in both paid search and shopping
• Comfortable with utilizing Excel and usual formulas and functions within the program
• Ideally has some experience in either Healthcare or Higher Education industries

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home