Vetcove is hiring a
E-commerce Marketing Lead

Summary

The job is for an E-commerce Marketing Lead at Vetcove, a fast-growing company in the animal health industry. The role involves designing, running, and optimizing email marketing campaigns, working cross-functionally, and deriving insights from campaign performance. A bachelor's degree in Marketing, Business, or related field and at least 1+ years of experience in marketing are required.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• A minimum of 1+ years experience in marketing
• Experience working on content creation, copy management, and lifecycle marketing campaigns

Responsibilities

• Design digital marketing calendar, assets, and email campaigns for pet parents
• Develop and execute cohorting and targeting strategies across a variety of CRM lifecycle campaigns
• Coordinate with team members to execute campaign launches
• Perform A/B and multivariate experiments
• Liaise with the Data team to develop processes to understand partner needs, consolidate improvement/requests, analyze results, optimize strategy where needed, and deliver strategic recommendations
• Utilize an email marketing platform (such as Customer.io) to implement email campaign strategies
• Work with product to enhance capabilities and optimize offering
• Track partner funding and work in tandem with your counterparts to upsell where needed

Preferred Qualifications

• Entrepreneurial mindset and can-do attitude; excitement for A/B testing and continuous channel / campaign improvement
• Experience building attribution models and managing performance marketing campaign roadmaps, applying a data-driven approach to problem solving

Benefits

• 100% remote within the USA
• Medical, Dental, and Vision Insurance
• Automatic 401k contribution
• Employee referral program
• At home office set up
• Bi-annual company retreats
• Open vacation policy
• Equity
• Monthly team events