Ecommerce Marketplace Manager

Summary

Join Backcountry's team as the Marketplace Manager to lead strategic partnerships and enhance the marketplace presence. You will drive growth, expand into new platforms, and connect outdoor enthusiasts with Backcountry's products. This challenging role involves developing and executing a comprehensive marketplace strategy, identifying and cultivating relationships with key partners, and ensuring optimal product visibility. You will also monitor marketplace trends, analyze performance metrics, manage partner relationships, and ensure compliance with regulations. This position reports to the Sr. Director of Performance Marketing.

Requirements

• Proven experience managing e-commerce marketplaces with deep Amazon expertise, including listing optimization, meeting SLAs, and policy adherence
• Experience using feed management tools like Rithum or similar platforms to drive operational efficiency and data accuracy
• Familiarity with onboarding new marketplaces, including platform integrations and technical requirements (e.g., Walmart, Target)
• Strong analytical and strategic thinking abilities with a focus on aligning marketplace efforts to profitability targets
• Exceptional communication skills for collaboration with internal teams and external partners
• Passion for the outdoor industry and a strong connection with the target audience
• A keen interest in staying updated on emerging marketplace trends and exploring new platform opportunities

Responsibilities

• Provide strategic leadership in developing and executing a comprehensive marketplace strategy, prioritizing profitability and alignment with overall company objectives
• Identify and cultivate relationships with key online marketplaces and feed management partners, ensuring optimal visibility and positioning of our products
• Drive the onboarding and integration of new marketplaces, collaborating with cross-functional teams to ensure seamless launches
• Partner with marketing teams to create marketplace-specific campaigns and promotional strategies to drive sales and visibility
• Monitor marketplace trends, competitor activities, and emerging technologies to inform strategy and drive continuous improvement
• Analyze marketplace performance metrics, providing insights and recommendations for optimization
• Manage relationships with external marketplace partners, negotiating terms and agreements to maximize mutual benefit
• Ensure compliance with marketplace regulations, policies, and best practices
• Provide regular reports and updates on the status of marketplace initiatives to leadership

Preferred Qualifications

Bachelor’s degree in Business, Marketing, E-Commerce, or a related field

Benefits

• PTO
• Medical/Dental/Vision and a variety of supplemental policies available
• Company 401K match
• Company Health Spending Account (HSA) match
• Company provides group life insurance at no cost
• COBRA reimbursement for salaried employees until health insurance eligible
• Paid Holidays
• Birthday off with pay!
• Pet Insurance
• Generous employee discounts