Ecosystem Content Marketing Manager

Summary

Join Aptos Labs as their Ecosystem Marketing Manager for the US! You will develop and execute a comprehensive go-to-market (GTM) strategy, lead high-impact campaigns, and build an editorial newsroom focused on ecosystem happenings. This role requires strong Web3 marketing expertise, exceptional communication skills, and experience in engaging key opinion leaders. You will be responsible for building relationships with partners and the community, identifying new channels for expansion, and analyzing market performance. The position offers a competitive salary, equity, token grants, and comprehensive benefits.

Requirements

• Minimum of 5 years of experience in Web3 marketing, with a strong focus on crypto-specific content and copywriting
• Proven experience in building and executing ecosystem GTM strategies
• Demonstrated success in producing high-quality content tailored for Web3 audiences, including editorial, blog posts, social media, and thought leadership pieces
• Strong relationships with crypto-native media, influencers, and community leaders in the US
• Exceptional communication, negotiation, and stakeholder management skills
• Experience leading cross-functional teams and executing complex marketing campaigns
• Ability to work autonomously in a fast-paced, remote-first environment

Responsibilities

• Develop and execute a comprehensive go-to-market (GTM) strategy tailored for the US market
• Align with Aptos leadership and cross-functional teams (Product, Marketing, Operations) to ensure seamless execution of initiatives
• Lead the planning and execution of high-impact campaigns and initiatives that elevate Aptos’ ecosystem presence
• Develop and distribute crypto-specific content and marketing copy that enhances Aptos’ industry leadership
• Collaborate with internal teams to build out an editorial newsroom covering ecosystem happenings, projects, and industry trends
• Build, nurture, and leverage strong relationships with ecosystem partners, investors, and Web3 influencers in the US
• Identify and capitalize on opportunities for collaboration with other blockchain enterprises and networks
• Identify, develop, and optimize new channels for ecosystem expansion, ensuring scalability
• Manage channel partnerships to drive adoption and engagement
• Monitor industry trends, competitive landscape, and key ecosystem movements to inform strategy
• Track, analyze, and report on the performance of marketing initiatives, refining approaches for impact

Benefits

• 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
• Equipment of your choice
• Flexible vacation time, 11 holidays, and floating company days off
• Competitive Salary
• Equity (RSUs) (US employees)
• Protocol Token Grants
• 401k matching (US Employees)
• Fun and inclusive in-person and digital events