Editorial Director

Summary

Join a rapidly growing community to overcome toxic polarization and solve our toughest problems together as an Editorial Director at Builders Network.

Requirements

• 7+ years of experience as an editor/journalist/newsletter editor in publishing to a consumer audience and managing editorial processes
• A proven track record of consistently producing an email newsletter or analogous publication and significantly growing its audience over time
• Experience working in an integrated marketing team
• A demonstrated ability to use analytics tools and data reports to evaluate performance and inform editorial content and strategy
• A Bachelor’s Degree and writing portfolio of published articles/newsletters
• Email/CRM platform knowledge and experience
• Basic SEO understanding for optimizing headlines/keywords

Responsibilities

• Contribute to formulating and overseeing the editorial direction and brand voice for all copy and long-form writing across our content and social media teams
• Initiate, draft, and/or edit all public-facing copy on Starts With Us / Builders content and distribution channels
• Be responsible for end-to-end ownership of our email newsletter and SMS offerings suite, focusing on channel growth, audience engagement, and delivering copy with insightful, creative excellence
• Pitch, manage, and/or originate all creative for our newsletter product(s), including long-form pieces worthy of premium publications
• Write about complex topics in a digestible and accessible yet nuanced way
• Develop relevant, timely, creative ideas daily that help scale our movement’s reach and impact, utilizing trending memes, topics, and sounds from the daily news cycle, politics, social issues, and pop culture
• Find fresh and uniquely Builders angles on, or insights into, widely-covered news and events
• Be responsible for all copy and workflow for Builders newsletter product(s), including writing original copy, pitching, maintaining the publishing calendar, adjusting the layout and flow of the product(s) in response to up-to-date marketing data, outreach, workflow for guest contributors and leading initiatives to develop readership
• In partnership with the Head of Marketing, set an email product strategy (e.g., if/when to expand to more than one newsletter per week, how to communicate to different audience segments) and refine it based on metrics and growth strategy
• Expand and improve the existing Builders newsletter as a primary channel for awareness and engagement
• Integrate insights and concerns related to polarization on a global level into our channels and newsletter product(s)
• Guide the overall direction of email content, including newsletter topics and subject lines, to attract readers based on audience data and industry best practices
• Be responsible for original website content, including long-form posts to “The Feed” (our blog)
• Collect and curate all video and photo content to pair with long-form pieces
• Collaborate with social/digital, curriculum, comms, movement, and partnerships teams to develop an email programming calendar and ensure cohesion across workstreams
• Collaborate with the design team to get written content into a designed template and create weekly ad hoc assets
• Manage email promotion of Builders marketing and movement initiatives and projects
• Regularly analyze newsletter performance and learnings with the Head of Marketing and refine the strategy as needed
• Monitor and manage emails from the Builders community that are sent in response to newsletter content
• Guide the editorial direction of social media copy and be accountable for copy on text-heavy channels like X and LinkedIn
• Support in-video copy as needed

Benefits

• 21 days of Paid Time Off
• Remote work environment
• 401K with employer matching program
• Excellent health, dental, and vision insurance with options to fit you and your family’s needs
• A charitable gift-matching program