Head of Content Marketing

Summary

Join Stripe as the Head of Editorial and Content Marketing, leading the Content Marketing team in crafting compelling stories that resonate with our audience and effectively communicate the value of Stripe's products. You will define and execute the overall content strategy, finding new and engaging ways to connect with users and potential customers. This role requires a creative thinker who wants to shape meaningful content experiences and drive Stripe's narrative. You will lead the development of innovative content formats, collaborate with product and communications teams, build relationships with stakeholders, establish a feedback loop with the audience, set key performance indicators, and foster a culture of creativity and high performance within the content team.

Requirements

• 15+ years of experience in content marketing or related fields, with a strong focus on B2B technology
• Proven track record of developing and executing content strategies that deliver measurable results and resonate with a technical audience
• Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics
• Experience in building and managing high-performing content teams, fostering a culture of creativity and excellence
• Strong analytical skills, with experience using data to assess content performance and drive strategic decisions

Responsibilities

• Define and execute the overall content strategy to articulate the benefits of Stripe's products and services, creating relevant content for various channels including short-form editorial content, blogs, and other long-form content as well as new content types for campaigns including interactive content and video. Stripe has a huge opportunity to expand our content types, and we’re looking for a leader who can help us build a strategy
• Lead the development of innovative content formats that captivate and engage our audience, pushing the boundaries of traditional content marketing. You’ll partner closely with teams like our Global Campaigns team, Product Marketing, Communications, and Brand to develop new and compelling ways for Stripe to tell our story
• Collaborate closely with product teams to identify key messages and updates, ensuring that our content reflects the latest news and product enhancements
• Partner with the communications team to ensure clear and consistent messaging around Stripe's offerings
• Build and maintain relationships with key stakeholders across the organization, understanding their needs and how content can support their objectives
• Establish a feedback loop with our audience to measure the effectiveness of content, iterating on strategies based on insights to improve engagement and satisfaction
• Set key performance indicators for content marketing initiatives, using data to inform decisions and drive continuous improvement
• Foster a culture of creativity, collaboration, and high performance within the content team, mentoring team members and encouraging innovative thinking
• Manage a team of very talented content creators and inspire them to do their best work

Preferred Qualifications

• Excellent communication and presentation skills, capable of conveying ideas and insights to various stakeholders effectively
• A flexible and adaptable approach, thriving in a fast-paced environment and willing to experiment with new ideas
• Strong project management skills, with the ability to manage multiple complex projects and deadlines simultaneously
• A passion for technology and a deep understanding of the fintech landscape