Email Automation Specialist

Summary

Join Pavago as an Email Automation Specialist and leverage ActiveCampaign to design and execute automated email campaigns that drive engagement and conversions. You will optimize workflows, segment audiences, and implement personalized email sequences to enhance customer journeys. Collaborating with marketing and sales teams, you'll develop and execute strategic campaigns for promotions, seasonal sales, and special events. This role requires proven experience in digital marketing and automation, strong creative and analytical skills, and adaptability. Success in this position demands a results-driven approach and proficiency in ActiveCampaign, Shopify, and GoHighLevel. The position is a full-time, remote contract role based in the US PST time zone.

Requirements

• Have a proven track record in designing and executing successful email marketing campaigns, creating effective lead nurturing strategies, and developing high-converting landing pages
• Possess expertise in managing workflows and automations in ActiveCampaign to optimize customer journeys
• Have strong creative skills and a strategic mindset to conceptualize and implement campaigns that drive engagement and deliver results
• Be able to integrate and optimize campaigns across Shopify, ActiveCampaign, and GoHighlevel
• Possess a keen analytical mind, adept at interpreting campaign data and metrics to derive actionable insights
• Be able to analyze performance trends and make data-driven decisions to enhance campaign effectiveness and ROI
• Thrive in dynamic environments where adaptability and innovation are crucial
• Continuously seek out new marketing trends, technologies, and strategies to stay ahead of the curve and deliver innovative solutions
• Be driven by results and consistently strive to exceed goals and objectives
• Have a proactive approach to problem-solving and focus on achieving measurable outcomes
• Demonstrate proficiency in ActiveCampaign for creating and managing workflows and automations
• Demonstrate proficiency in Shopify for integrating and optimizing e-commerce platforms
• Demonstrate proficiency in GoHighlevel for executing comprehensive marketing automation strategies
• Have strong skills in HTML/CSS for customizing landing pages and email templates
• Be able to analyze campaign performance metrics and optimize strategies based on data-driven insights
• Demonstrate a track record of designing and launching highly effective email marketing campaigns
• Demonstrate expertise in developing and executing lead nurturing strategies that optimize conversion rates and enhance customer retention
• Showcase a portfolio highlighting creative prowess in crafting engaging email newsletters and impactful landing pages
• Demonstrate in-depth knowledge of digital marketing best practices, particularly within e-commerce contexts
• Demonstrate strong collaboration skills enabling effective teamwork across diverse teams and stakeholders

Responsibilities

• Design monthly email newsletters, lead nurturing automations, and landing pages tailored to the needs of up to five locations. Ensure designs are engaging, aligned with brand standards, and optimized for conversion
• Develop and implement workflows and automations in ActiveCampaign for lead nurturing and monthly special campaigns. Configure automation sequences to enhance customer engagement and drive sales
• Plan and execute comprehensive campaigns for semi-annual sales and Black Friday. This includes creating compelling landing pages, interactive forms, and intricate automations to maximize campaign effectiveness across platforms
• Design and develop email newsletters and landing pages in alignment with the marketing calendar and campaign objectives
• Set up and optimize workflows and automations using ActiveCampaign to effectively nurture leads and support various promotional activities
• Collaborate with the marketing team to plan and execute campaigns for significant events such as semi-annual sales and Black Friday
• Analyze campaign performance metrics to derive actionable insights aimed at continuous improvement
• Regularly communicate with stakeholders to ensure alignment on campaign goals and deliverables
• Stay updated on industry trends and best practices in email marketing and automation to incorporate innovative strategies into your campaigns

Preferred Qualifications

• Have a bachelor's degree in Marketing, Communications, or a related field
• Have experience in e-commerce or retail marketing
• Have certifications in ActiveCampaign, Shopify, or related platforms

Benefits

Remote work