Email Digital Marketing Analyst

Summary

Join World Business Lenders (WBL) as a Digital Marketing Analyst and contribute to our marketing initiatives. This 100% remote contract/consultant position, based in Turkey, LATAM, or India, requires excellent English communication skills. You will monitor and analyze lead quality, optimize email marketing campaigns, support ongoing email marketing initiatives, create and manage marketing campaigns, utilize HubSpot for automation and data analysis, and track conversion metrics using Google Analytics and Ads. The role demands a strong analytical mindset and excellent communication skills. The position offers a USD salary and PTO.

Requirements

• 3+ years of experience in digital marketing, with a focus on email marketing
• Hands-on experience tracking conversions in Google Analytics, Google Ads and Google Tag manager
• Ability to analyze data and provide actionable insights for campaign improvements
• Experience in audience segmentation and targeted marketing strategies
• Detail-oriented, analytical mindset with excellent communication skills
• Contract/Consultant position

Responsibilities

• Monitor and analyze lead quality to improve campaign performance
• Optimize and execute email marketing campaigns to enhance customer engagement
• Support ongoing email marketing initiatives, including A/B testing and automation
• Create and manage marketing campaigns and audience segmentations
• Utilize HubSpot for campaign automation, workflow creation, and data analysis
• Track and report conversion metrics using Google Analytics and Ads to measure ROI

Benefits

• 100% WFH
• USD salary
• PTO available