Email Growth Manager

Summary

Join PartsBase Inc., the world's largest online aviation marketplace, as their Email Growth Manager! Lead the data-driven strategy, execution, and optimization of email marketing initiatives across the customer lifecycle. Collaborate with cross-functional teams to create high-impact campaigns driving engagement and revenue. This fully remote role requires a strategic mindset and hands-on execution. You will manage email campaign calendars, automation workflows, and segmentation strategies, ensuring compliance with best practices. The ideal candidate possesses extensive email marketing experience and strong analytical skills.

Requirements

• 5+ years of hands-on email marketing experience (B2B and/or SaaS environments preferred)
• Demonstrated success developing lifecycle programs and improving conversion through email
• Proficiency in marketing automation, audience segmentation, and email marketing platforms (e.g., HubSpot, Marketo, Pardot, Klaviyo, MailChimp)
• Strong analytical skills and familiarity with creating and maintaining performance dashboards
• Must be able to sit and work at a computer for extended periods of time
• Must have a reliable internet connection and a quiet, professional remote workspace

Responsibilities

• Continuously grow the size and segmentation of PartsBase’s lead generation email database through organic and paid sources
• Own the end-to-end email marketing strategy across the funnel: acquisition, onboarding, engagement, and retention
• Develop and manage email campaign calendars, automation workflows, and segmentation strategies
• Execute, test, and optimize email campaigns and flows using tools like HubSpot, Marketo, Pardot, or similar platforms
• Generate campaign reports and data-driven recommendations
• Track, analyze, and report on key email KPIs (open rates, CTR, conversions, etc.)
• Implement and execute a continuous A/B testing program to optimize subject lines, content, send times, audience segmentation, and more
• Proactively address and implement improvement opportunities for both emails campaigns and supporting backend processes
• Collaborate with content, design, product marketing, and sales to ensure brand consistency, adherence to brand guidelines, and alignment of messaging and creative supporting email campaigns
• Integrate email marketing automation efforts with CRM to provide the sales organization with intent signals, contribute to lead qualification, and lead hand-off processes
• Partner with customer success and product teams with onboarding and re-engagement sequences; continually improving internal, customer-facing campaigns
• Ensure compliance with CAN-SPAM, GDPR, and email deliverability best practices
• Maintain database health, opt-in processes, monitor churn, and deploy re-engagement campaigns

Preferred Qualifications

• Preferred experience working with enterprise CRMs such as ORO or Salesforce (CRM)
• Working knowledge of email HTML/CSS and design principles a plus
• Experience in the aviation industry is a plus
• Strategic and creative thinker who is naturally curious and challenges the status quo
• Solutions-driven and detail-oriented with strong project management skills
• Self-motivated and adaptable in a fast-paced, fully remote team environment