Growth Marketing Manager, Email & CRM

Summary

Join Cleo, a fast-growing fintech unicorn, as their Email & CRM Marketing Manager. You will play a key role in scaling and optimizing Cleo's customer communication strategy across email, push notifications, and in-app messaging. This hands-on position requires strong technical expertise in email marketing and CRM, along with a data-driven approach to campaign execution and optimization. You will collaborate with various teams to ensure impactful messaging aligned with business goals, while also contributing to strategic decision-making. The ideal candidate possesses 3+ years of relevant experience and strong analytical skills. Cleo offers a competitive compensation package, flexible work arrangements, and a supportive environment.

Requirements

• 3+ years of experience in Email Marketing, CRM, or Lifecycle Marketing
• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io
• Highly organised and detail-oriented, with a strong ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-paced, data-driven environment, with a proactive approach to problem-solving
• Experience with A/B testing and optimization strategies to drive performance improvements
• Basic experience with editing HTML/CSS for email edits
• Strong analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools
• Experience in B2C marketing, preferably in Fintech or App Marketing

Responsibilities

• Own the end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment
• Work with creative and content teams to ensure email copy, visuals, and messaging align with Cleo’s brand voice
• Conduct thorough QA and A/B testing to maximize open rates, click-through rates, and conversions
• Develop automated email and notification workflows that drive engagement and retention
• Help shape the email and CRM strategy, identifying opportunities to improve customer journeys and increase lifetime value
• Develop data-driven experiments to test new messaging strategies, personalization approaches, and segmentation techniques
• Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features
• Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement
• Prepare regular reports and recommendations, translating data into actionable marketing strategies
• Work with the data team to refine segmentation, audience targeting, and personalization efforts

Preferred Qualifications

SQL knowledge

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme