Retention Marketing Account Manager

Summary

Join a data-driven digital advertising and retention marketing firm as a Retention Marketing Account Manager. You will work with 13-18 brands, managing email campaigns, reviewing results, and recommending improvements. Responsibilities include developing strategic marketing calendars, creating customized flow and campaign strategies, managing a team of email marketing specialists and graphic designers, and generating eCommerce KPIs. You will lead email design strategy, ensuring cohesive and impactful campaigns, and collaborate with marketing and content teams. The role requires strong email design experience, proficiency in email marketing platforms (like Klaviyo), excellent communication skills, and leadership experience. This is a client-facing role emphasizing marketing strategy, copywriting, and design overview.

Requirements

• 4+ years of email design experience at an eCommerce brand or an agency executing on email marketing strategy, campaigns, design and automated flows
• 4+ years of experience working with Klaviyo or other email marketing and eCommerce platforms and tools
• Communication skills – the kind where your message gets through to any audience
• Comfortable working with creative partners to design emails, if not capable of designing them yourself
• You are organized and detail-oriented, a process builder and a calendar keeper
• You identify problems before they arise. You’re proactive, not reactive
• Data doesn’t scare you. You are comfortable reporting KPIs directly to CEOs and other company stakeholders
• You have experience leading and managing a high-performing team of designers
• You have excellent communication skills – the kind where your message gets through to any audience. You will be the communication point between clients and internal media teams
• You have creative problem-solving capabilities: think outside the box, inside the box, and all around the box
• Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it
• Collaborate effectively in a team environment
• Integrity, optimism, and respect regardless of the situation – non-negotiable

Responsibilities

• Work with 13-18+ brands in bi-weekly or monthly meetings, coordinating email campaigns, reviewing results, and recommending changes to improve future performance
• Monitor email campaigns to ensure links, copy, list management, and graphics are as intended
• Work with clients to develop and implement a strategic marketing calendar that drives ROI, meets their objectives, and increases a brand’s customer lifetime value through comprehensive email/SMS campaigns and automation flows
• Conduct individual client proposals to create customized flow and campaign strategies per each client
• Strategize with our current team to create client email/SMS calendars
• Manage and help train a team of email marketing specialists and graphic designers
• Generate eCommerce related KPIs and work to improve flows and campaign performance on a bi-weekly basis
• Develop testing processes and strategize A/B testing of messaging and imagery for flows and campaigns
• Strategize, create, and implement automated email flows
• Guide the team in A/B testing messaging and images for their clients in relevant parts of the funnel
• Guide team members on lead copywriting (if necessary) on all flow emails, and work with clients on the appropriate tone of voice
• Lead email design strategy, ensuring cohesive and impactful campaigns across the organization
• Design and develop engaging and innovative email campaigns that align with brand guidelines and marketing objectives
• Collaborate with marketing and content teams to create compelling email campaigns that drive engagement and conversions
• Implement A/B testing for creatives in relevant parts of the funnel
• Stay updated with the latest email design trends and best practices
• Research other brands and develop strategic lifecycle marketing programs
• Oversee and train a team of international designers, fostering creativity and high-quality deliverables
• Assist creative partners in organizing assets and creating designs for flows and campaigns
• Implement assets into client email strategies and guide design changes to optimize performance

Benefits

• Work from home
• Dental care
• Paid time off
• Vision care
• $75,000 - $95,000 a year