Email Marketing Account Manager

Summary

Join a data-driven digital advertising and retention marketing firm as an Email Marketing Account Manager. This client-facing role requires expertise in email and SMS marketing, strategy, copywriting, and design. You will work with 13-18 brands, managing email campaigns, reviewing results, and recommending improvements. Responsibilities include developing strategic marketing calendars, creating customized flow and campaign strategies, managing a team of specialists, generating KPIs, and implementing A/B testing. The ideal candidate possesses 4+ years of email design experience, proficiency with Klaviyo or similar platforms, and strong communication and leadership skills. The position offers a competitive salary, remote work, and benefits.

Requirements

• 4+ years of email design experience at an eCommerce brand or an agency executing on email marketing strategy, campaigns, design and automated flows
• 4+ years of experience working with Klaviyo or other email marketing and eCommerce platforms and tools
• Communication skills – the kind where your message gets through to any audience
• Comfortable working with creative partners to design emails, if not capable of designing them yourself
• You are organized and detail-oriented, a process builder and a calendar keeper
• You identify problems before they arise. You’re proactive, not reactive
• Data doesn’t scare you. You are comfortable reporting KPIs directly to CEOs and other company stakeholders
• You have experience leading and managing a high-performing team of designers
• You have excellent communication skills – the kind where your message gets through to any audience. You will be the communication point between clients and internal media teams
• You have creative problem-solving capabilities: think outside the box, inside the box, and all around the box
• Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it
• Collaborate effectively in a team environment
• Integrity, optimism, and respect regardless of the situation – non-negotiable

Responsibilities

• Work with 13-18+ brands in bi-weekly or monthly meetings, coordinating email campaigns, reviewing results, and recommending changes to improve future performance
• Monitor email campaigns to ensure links, copy, list management, and graphics are as intended
• Work with clients to develop and implement a strategic marketing calendar that drives ROI, meets their objectives, and increases a brand’s customer lifetime value through comprehensive email/SMS campaigns and automation flows
• Conduct individual client proposals to create customized flow and campaign strategies per each client
• Strategize with our current team to create client email/SMS calendars
• Manage and help train a team of email marketing specialists and graphic designers
• Generate eCommerce related KPIs and work to improve flows and campaign performance on a bi-weekly basis
• Develop testing processes and strategize A/B testing of messaging and imagery for flows and campaigns
• Strategize, create, and implement automated email flows
• Guide the team in A/B testing messaging and images for their clients in relevant parts of the funnel
• Guide team members on lead copywriting (if necessary) on all flow emails, and work with clients on the appropriate tone of voice
• Lead email design strategy, ensuring cohesive and impactful campaigns across the organization
• Design and develop engaging and innovative email campaigns that align with brand guidelines and marketing objectives
• Collaborate with marketing and content teams to create compelling email campaigns that drive engagement and conversions
• Implement A/B testing for creatives in relevant parts of the funnel
• Stay updated with the latest email design trends and best practices
• Research other brands and develop strategic lifecycle marketing programs
• Oversee and train a team of international designers, fostering creativity and high-quality deliverables
• Assist creative partners in organizing assets and creating designs for flows and campaigns
• Implement assets into client email strategies and guide design changes to optimize performance

Benefits

• Salary: $60,000 - $90,000 /Year
• Remote in the USA & Canada
• This is a full-time, long-term position
• The position is immediately available
• Work from home
• Monday through Friday during regular business hours
• Dental care
• Paid time off
• Vision care
• $60,000 - $90,000 a year