Novo Nordisk is hiring a
Email Marketing Associate

Summary

The job description is for a CRM Associate at Novo FinTech startup. The role involves driving customer engagement and creating a personalized experience to optimize product funnels. The candidate should have 2-4 years of experience in CRM, Lifecycle, and Engagement, and be proficient in using ESPs like Braze, Iterable, or Customer.io.

Requirements

• 2-4 years of experience in CRM, Lifecycle, and Engagement
• Hands-on experience working with ESPs (Braze, Iterable, Customer.io, etc) and building emails and email campaigns
• Experience working with cross-functional teams in Product Marketing, Engineering, Product, Design, Data Science, Customer Success

Responsibilities

• Launch and optimize customer communications across various lifecycle stages to drive conversion and engagement
• Manage multi-channel engagement campaigns to support GTM and re-engagement strategies for key products and features
• Analyze email campaign performance and provide insights and recommendations to further improve CRM efforts
• Grow customer segmentation and targeting capabilities to further scale automation campaigns
• Drive and track A/B testing plans that optimize the customer experience and generate incremental conversions
• Partner cross-functionally with Product, Design, Data, and Engineering to deliver compelling and personalized communications to customers

Preferred Qualifications

• Start-up experience a plus
• Multi-channel communications experience (email, push, SMS)
• HTML/CSS abilities
• Experienced in liquid coding for dynamic content and personalization

Benefits

• Able to work from the office 3+ days per week
• Offices in NYC, Miami, India, and Colombia
• Learning and development budgets to help you grow and bond with your team