ShopBack is hiring a
Marketing Associate, Malaysia
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Summary
The Marketing Associate at ShopBack will support the marketing team in day-to-day campaign execution, manage platforms via internal tools, and possess data analysis skills, good communication skills, strong time management skills, and a growth mindset. The role involves managing CRM strategies, collaborating with stakeholders, optimizing targeting and messaging, driving process improvements, and leveraging customer data for insights.
Requirements
- Minimum requirement of at least 1 - 3 years of experience in project management/marketing/operations within an e-commerce / tech industry
- Strong skills and proper use of Google Suite (ie Docs, Slides, Sheets) or equivalent (Excel/Powerpoint/Doc)
- Good communication skills in English
- Strong analytical and problem-solving skills with a natural aptitude to communicate clear solutions to complex problems
Responsibilities
- Manage the execution of day-to-day CRM strategies and activities through channels including email, app push notifications, and in-app pop-ups
- Collaborate with business stakeholders to ensure campaign objectives and commitments are achieved
- Own the CRM marketing calendar execution - working closely with a wide range of stakeholders to ensure frequency & targeting is both optimised and within guidance
- Continuously monitor and analyse key performance metrics to optimise targeting, messaging, and creative
- Leverage customer data and insights to identify winning strategies in segmentation, personalisation, and conversion
- Drive projects to improve workflow processes and efficiency to help the business scale its operations
Benefits
Not specified
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