NMI is hiring a
Email Marketing Automation Specialist in United States

Summary

NMI is seeking an experienced Email Marketing Specialist and Pardot Specialist to lead the execution and optimization of Pardot across the marketing team. The role requires 5+ years of hands-on experience with Pardot and Salesforce, working knowledge of HTML, CSS, JS, and a Bachelor's Degree or equivalent work experience.

Requirements

• 5+ years of hands-on experience with Pardot and Salesforce
• Experience the Pardot email automation platform
• Experience creating emails, landing pages, complex workflows in engagement studio, and lead scoring
• Experience in B2B marketing (agency or client side)
• Working knowledge of HTML, CSS, JS
• Pardot Specialist or Pardot Consultant certification
• Experience with Google Analytics, Tag Manager
• Creating and using iFrame embeds, form handlers, and JavaScript
• Bachelor's Degree required, or equivalent work experience

Responsibilities

• Lead the execution and optimization of Pardot across the marketing team
• Act as a subject matter expert, advising team members in Pardot best practices and helping to build a vision for the usage of Pardot
• Support the marketing team with planning and executing campaign elements - email, landing page, and distribution lists
• Build email nurturing, demand generation and ABM multi-programs
• Deliver marketing assets including email templates, forms, and landing pages
• Provide feedback and input on best-practices to improve overall positioning, messaging, storytelling, and strategic plans
• Analyze campaign results in detail, draw insights and recommend data-based adjustments
• Establish and exceed campaign performance metrics such as open, click-through, and conversion rates
• Promote demand generation campaigns, branded content, webinars, events to customers and key target personas
• Grow database organically with the intent of converting prospects into MQLs for SDRs

Preferred Qualifications

Knowledge and previous use Account-Based Marketing technology stacks

Benefits

• Annual salary of $65,000-85,000
• A remote first culture!
• Flex PTO
• Health, Dental and Vision Insurance
• 13 Paid Holidays
• Company volunteer days