Input Output is hiring a
Email Marketing Specialist

Summary

The job description is for an Email Marketing Specialist at IOG's Midnight team. The role involves managing email marketing campaigns, defining content strategies, and executing multi-channel programs using HubSpot or other CRM systems. The candidate should have a keen interest in Blockchain technology and strong communication skills.

Requirements

• Analytical and creative individual
• Skilled communicator
• Current knowledge of HubSpot or other CRM systems best practices and techniques
• 3+ years experience in an email marketing role
• Experience using HubSpot Marketing Hub and Sales Hub
• Proficient operational knowledge of email marketing and marketing automation technology
• Has basic knowledge of web development and/or email development (including HTML/CSS) and able to use design software at a basic level

Responsibilities

• Support email marketing campaigns
• Manage workflows for outbound communications with the developer community
• Create inbound demand generation from prospective partners
• Build, execute, and manage multi-channel programs
• Establish strategies and priorities for the development and enhancement of email communications
• Work with the marketing team to define content for email templates, inbound workflows, landing pages and community newsletters
• Building and updating global programs; this includes lead management processes, data normalization and other operational projects as needed
• Execute automated HubSpot email and multi-channel campaigns through CRM(s)
• Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance
• Partner with creative services to optimize and test email design, copy and workflows
• Segmenting and analyzing the prospect database to support campaigns
• Enforce compliance guidelines and policies globally such as GDPR
• Maintenance of HubSpot marketing dashboards and campaign reporting
• Keeping CRM contact data, lists and permissions in HubSpot clean and up to date

Benefits

• Flexible schedule
• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO
• Medical Benefits