Email Marketing Coordinator

Summary

The job involves executing, optimizing, and supporting direct-response marketing solutions as an Email Marketing Coordinator for a digital marketing agency specializing in DTC and e-commerce businesses. The ideal candidate has 1-3 years of experience in email marketing, strong analytical skills, strategic copywriting abilities, and hands-on experience with email platforms.

Requirements

• 1-3 years of experience in email marketing, ideally for a digital agency
• 1+ years of experience working in a fully remote environment
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Retention Science, Klaviyo, and Iterable
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding

Responsibilities

• Assist in formulating email marketing campaigns/flows for e-commerce businesses
• Execute, monitor, and troubleshoot the aforementioned strategies
• Collaborate with the Design Team to produce quality campaign artwork that aligns with clients' brand style
• Leverage CRM & analytics platforms to support campaign execution (Google Analytics, Shopify, Retention Science, Klaviyo, etc.)
• Assist in developing targeting strategies based on customer lifecycle segmentation & predictive analytics
• Analyze and track data to maximize the performance of email campaigns
• Launch and QA email marketing campaigns to ensure they're 100% error-free
• Gather and analyze competitor email programs for insights around email strategy, targeting, promotional offers, and cadence/delivery timing
• Continuous improvement of our service offering with updated strategies

Benefits

• Competitive Pay
• Paid Time Off
• Deep Work Wednesdays: no scheduled meetings on Wednesdays
• 100% Remote
• Flexible work schedule
• Raise your game: work with highly driven individuals and grow professionally and personally