Email Marketing Manager

Summary

Join our team as an Email & SMS Marketing Lead to support our client's portfolio of 18 brands by developing and launching automated campaigns that optimize brand engagement.

Requirements

• Experience with multiple email platforms (MailChimp, Klaviyo, Braze)
• Strong understanding of email marketing best practices and SMS marketing tools
• Ability to design and implement automated workflows for email and SMS
• Proven track record in building out email lists and audience segmentation
• Excellent communication and project management skills

Responsibilities

• Set up and manage email marketing campaigns across various platforms, ensuring consistent deployment of newsletters and promotional materials for 18 brands
• Build & Segment Audiences: Develop and segment audience lists within each email platform, ensuring subscribers receive personalized and timely communications. Help with data cleanup by scrubbing inactive users across our brands, many of which haven’t been engaged in months
• Implement automated email workflows such as welcome series, follow-ups, and promotions to engage subscribers, including "set it and forget it" campaigns
• Design and deploy SMS campaigns, especially for physical locations (e.g., taprooms), promoting new product launches, events, and promotions
• Work closely with marketing teams to align email and SMS efforts with brand objectives, focusing on increasing subscriber engagement and consistency
• Maximize the use of existing databases filled with sweepstakes and giveaway participants to generate meaningful customer engagement
• Leverage your expertise across email platforms to streamline processes and ensure all brands are on a consistent and effective communication schedule