Email Marketing Specialist

Summary

Join our marketing team as an Email Marketing Specialist, responsible for planning, executing, and optimizing email campaigns for lead generation and conversion.

Requirements

• Advanced written English and intermediate oral English
• Proficiency in HubSpot as an email marketing tool (HubSpot certifications and training credentials will be valued)
• Previous experience with email marketing campaigns focused on lead generation and nurturing
• Ability to analyze data and make data-driven decisions to enhance campaign performance

Responsibilities

• Design, plan, and execute effective email marketing campaigns aligned with lead acquisition and conversion goals
• Use HubSpot as the primary tool to manage, automate, and optimize email marketing campaigns (Mandatory)
• Implement A/B testing and analyze results to optimize open rates, clicks, and conversions
• Collaborate with the sales team to generate nurturing strategies that drive leads through the sales funnel
• Create periodic performance reports of campaigns and present detailed analyses with improvement recommendations
• Monitor and maintain an up-to-date and segmented contact database to maximize campaign effectiveness
• Ensure all campaigns comply with privacy and data protection regulations
• Conduct audits and continuous improvements in email workflows and automations

Benefits

• Remote work
• 13 floating holiday
• 15 vacation days per year completed