Email Marketing Specialist

Summary

Join Valatam's remote team as a Bilingual Email Marketing Specialist and play a crucial role in orchestrating email outreach efforts. You will design, develop, and execute outbound email campaigns, using email automation tools to optimize engagement and monitor deliverability. This data-driven role requires a proven ability to drive engagement and conversions through strategic email outreach. Success involves working independently, developing list-building strategies, designing email templates, conducting A/B tests, and monitoring campaign performance. You will also collaborate with designers and participate in marketing brainstorming sessions. The ideal candidate possesses exceptional written and spoken English skills (C1/C2), along with at least two years of experience in cold email outreach campaigns.

Requirements

• C1/C2 English with exceptional skills in writing resonating messages
• Minimum of two years of experience in developing and implementing cold email outreach campaigns
• Experience developing and implementing cold email strategies with tools such as instantly.ai, apollo.io, and millionverifier (or similar software)
• Experience with HTML and CSS for email template customization
• Experience in crafting and delivering professional pitches and follow-ups
• Graduated (or soon to graduate) with a college degree
• A quiet home office with a desk and office chair
• Stable internet with at least 10 MBPS download & 2 MBPS upload speed
• A laptop/desktop with 8GB RAM, a 1.6GHz processor, and 50GB of free hard-drive space, a headset, and a smartphone
• Access to a backup place of work in case of a power cut or internet failure, as well as a secondary backup internet option (mobile hotspot, Multibam, WiPod, etc.)

Responsibilities

• Working independently and taking full ownership in the development and execution of cold email outreach campaigns
• Developing and implementing list-building strategies for target audiences and segments
• Designing and maintaining email templates optimized for engagement
• Designing and executing A/B tests, managing the testing calendar, and recording results
• Monitoring email deliverability and addressing any issues, ensuring optimal inbox placement
• Compiling, updating, and keeping track of email lists and databases
• Following up on emails and redirecting them to the appropriate departments
• Using analytics tools to track and analyze campaign performance, including open rates, click-through rates, and conversions
• Assisting in developing customer communication strategies, including segmentation, content creation, and drip campaigns
• Participating in regular Marketing brainstorming sessions to discuss ideas, projects, and updates
• Collaborating with graphic designers to improve the appearance layout of outputs

Benefits

• Our pay rate: US$6/hr (approx US$1056/month)
• Ongoing pay rate increments once a year based on performance
• Discretionary bonuses
• 5 Holidays as PTO
• 10 Self-care days
• Gym/Wellness allowance
• Medical stipend after 6 months of services provided
• Unlimited online fitness classes with our online personal training partner
• Invites to our annual Christmas parties and other in-person or online gatherings
• Work-from-home, fully remote positions