Marketing Operations Manager

Summary

Join Centric Software as a Marketing Operations Manager to lead and optimize marketing operations across the Americas. This role is crucial for executing marketing and communications strategies, driving acquisition, pipeline development, and revenue growth. You will lead marketing automation strategies, collaborate with marketing teams, utilize marketing tools, and optimize database integrity. The position requires managing online advertising campaigns, tracking leads, assessing engagement data, and driving innovation. You will also maintain data compliance and provide general marketing support. Finally, you will lead a Local SEO Specialist.

Requirements

• 8+ years of experience in Marketing Operations within B2B/B2C marketing, preferably in the software/IT industry
• Strong project management skills and experience working in software vending companies (preferred)
• Advanced expertise with marketing platforms such as Pardot, Marketo, Eloqua, WordPress, and CRM systems like Salesforce or SugarCRM
• Fast learner with the ability to manage multiple projects in a deadline-driven environment
• Creative problem solver, you're someone who brings solutions, not just challenges
• Detail-oriented and strategic, with a results-driven approach to marketing operations
• Exceptional organizational and analytical skills, with the ability to drive ROI-focused initiatives
• A positive, energetic, and collaborative team player who thrives in a fast-paced setting
• Fluent in English; additional languages are a plus

Responsibilities

• Lead marketing automation strategies and manage a pool of freelancers to ensure high-quality execution
• Collaborate with Field Marketing and Content teams to develop and implement marketing campaigns, ensuring seamless integration across channels
• Utilize tools like Pardot Marketing Automation, Salesforce CRM, and CMS platforms to create engaging nurturing campaigns, email sequences, digital ads, and social media strategies
• Optimize database integrity in Salesforce by maintaining clean data, running reports, and analyzing key metrics to drive marketing opportunities
• Execute and manage online advertising campaigns (email marketing, social media, and digital display advertising) in partnership with field and content marketing teams
• Track marketing-qualified leads (MQLs) and sales-accepted leads (SALs), ensuring effective conversion strategies
• Continuously assess engagement data to refine acquisition efforts and maximize marketing impact
• Drive innovation, identify new opportunities to expand reach, and implement cutting-edge solutions to enhance marketing effectiveness
• Maintain compliance with data integrity regulations, monitor opt-outs, subscription management, and email deliverability
• Manage CRM data imports efficiently while providing general marketing support as needed
• Lead a Local SEO Specialist, providing strategic guidance and ensuring alignment with marketing objectives