Marketing Operations Manager - Email Developer

Summary

Join Vivian Health, a leading healthcare jobs marketplace, as their Marketing Operations Manager - Email Developer. This remote, full-time position involves designing and executing impactful marketing campaigns, streamlining processes, and driving operational initiatives. The ideal candidate possesses expertise in marketing technology, automation, and personalized marketing, with a proven track record of success. Responsibilities include template coding, advanced Braze expertise, API integration, CRM troubleshooting, audience segmentation, and cross-functional collaboration. The role requires strong problem-solving skills, attention to detail, and a growth hacker mentality. Vivian Health offers a competitive compensation package and various benefits.

Requirements

• 4+ years experience developing email campaigns with HTML/CSS
• 4+ years of experience with Liquid (or similar templating Language)
• Technical experience with Braze (or similar marketing automation platform)
• Strong process to identify inefficiencies and drive improvements
• Working knowledge with SQL

Responsibilities

• Template Coding: Codes dynamic, personalized messages across email, push, and SMS using HTML, CSS, and Liquid; leverages modular code and API-sourced data to drive scalable and flexible builds
• Advanced Braze expertise: Comfortable building, QAing, and optimizing multi-channel journeys (email, SMS, push) using Braze features like Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization
• Deep knowledge of Liquid and personalization logic: Skilled in writing complex Liquid conditions, loops, and filters; experienced in parsing and rendering dynamic content from JSON objects
• API integration and testing: Experience configuring and troubleshooting API endpoints, using tools like Postman, and collaborating with engineering to resolve data pipeline issues
• CRM troubleshooting and monitoring: Proactively identifies and addresses issues such as SMS delivery errors, broken links, or UTM mismatches using tools like Google Postmaster Tools, Braze logs, and AppsFlyer
• Audience segmentation and targeting: Capable of creating precise audience definitions based on behavioral, demographic, and custom criteria; often collaborating with data teams and using Looker or SQL
• Cross-functional collaboration: Works closely with Product, Engineering, Analytics, Creative, and Marketing teams to align on messaging, track requirements, and improve systems
• Operational process improvement: Identifies workflow inefficiencies and implements scalable systems for testing, documentation, link libraries, and reporting standardization
• Project management proficiency: Manages end-to-end project timelines, prioritization, ticket writing, and sprint planning using tools like Shortcut
• Platform monitoring and issue detection: Proactively monitors Braze status updates, deliverability tools (like Google Postmaster Tools), and platform alerts to identify risks or issues that may impact CRM performance
• Feature adoption and trend awareness: Keeps up with new Braze features and industry trends to surface opportunities for efficiency, automation, and improved user experience

Benefits

• Flexible Time Off
• Comprehensive Health Insurance Plans, including HSA and FSA Options
• 401K Retirement Savings Plan with Ample Employer Match
• Generous Parental Leave
• Work-from-home stipend
• Access to Corporate Discount Program
• Pet Insurance