Email Specialist

Summary

Join CrossFit as an Email Strategist Contractor for a six-month engagement. This role demands a creative and data-driven approach to planning, creating, executing, and optimizing email marketing and push notification strategies. You will collaborate with various teams to craft impactful communication campaigns aligned with brand voice and business objectives. Responsibilities include developing and executing email marketing strategies, planning and optimizing email campaigns, segmenting audiences, and collaborating with design and content teams. You will also monitor key metrics, maintain email calendars, and ensure compliance with best practices. The position requires a proven track record of success in email marketing and strong analytical skills.

Requirements

• Proven track record of developing successful lifecycle and promotional email and push notification campaigns
• Strong analytical skills with experience using tools like Google Analytics and email platform dashboards
• Experience with platforms like Braze, Klaviyo, Mailchimp, Salesforce Marketing Cloud, or similar is a must
• Experience with A/B testing, segmentation, and personalization strategies
• Experience with email design, including Canva, InDesign, Figma, or similar
• Knowledge of email marketing compliance and deliverability best practices
• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in email marketing, digital marketing, or CRM strategy

Responsibilities

• Develop and execute the overall email marketing strategy to support business objectives
• Plan, write, design, and optimize email campaigns for customer acquisition, retention, and re-engagement
• Segment audiences and personalize campaigns to maximize engagement and conversion
• Collaborate with design, content, and product teams to create compelling email assets
• Monitor key metrics (open rates, click-through rates, conversions, unsubscribes) and A/B test subject lines, CTAs, and content to improve performance
• Maintain email marketing calendar and ensure timely execution of campaigns
• Ensure email content complies with best practices and legal regulations
• Manage the email marketing platform (Braze), across both email and push notification communications
• Analyze campaign performance and prepare regular reports with actionable insights

Preferred Qualifications

Familiarity with HTML/CSS for email is a plus