Employer Brand Manager

Summary

Join Cielo as a Content Strategist and accelerate your career! Work with industry leaders and take ownership of your success. As a Manager – Digital Activation, you will lead the delivery of digital products to support employer brand activation and management for clients. You'll be a subject matter expert in digital candidate experience design, managing employer brands across careers websites and CRM platforms. You will partner with creative and digital teams on design, messaging, and content solutions. This key role drives brand engagement solutions for global clients, focusing on delivering exceptional results and expanding services.

Requirements

• Bachelor’s degree
• Extensive experience in delivering careers website and CRM solutions in an agency environment
• Expertise in working with data to generate impressive insight and strategy
• Excellent people skills
• Fluent English

Responsibilities

• Lead the delivery of the digital product set to support the activation and management of the employer brand for a client
• Be a SME on digital candidate experience design to proactively manage a client’s employer brand across careers website and CRM platforms
• Lead programs delivering digital activation solutions that enable direct clients and our client teams to create a frictionless career site experience for the candidate thereby maximizing the value of the client’s employer brand
• Partner closely with our Creative Team on design and messaging strategy and Digital Team on content solutions across a client’s website
• Handle a portfolio of accounts and oversee performance to optimize both content and channel plan
• Possess strong knowledge of employer brand, digital SaaS platforms and user experience on websites
• Be expert at measuring and maximizing ROI on digital channels
• Conduct user experience audits and strategize in collaboration with creative teams and technology partners on CTA placements, design and functionality of the website
• Serve as a SME partner for scoping, converting and delivering all aspects of digital projects. Support senior director with digital product delivery
• Facilitate and integrate new digital products into overarching consulting product set into Cielo
• Serve as a subject matter expert and collaborative partner with brand strategy, social media and creative teams to discover digital opportunities with clients
• Maintain high visibility and reputation with Cielo peer group. Partner closely with social media and creative strategy teams to design ongoing client opportunities
• Proactively share new product case studies with client engagement to support employer brand growth
• Lead delivery of website and CRM related projects, ensuring a sustainable operating model for digital solutions in collaboration with brand strategy, social media and creative teams
• Lead strategic recommendations for existing clients on activating their employer brand via digital platforms
• Deliver insights from digital audits and lead future state workshops to identify best in class careers website experiences. Use data to be an advocate for the candidate experience on digital technology
• Partner closely with employer brand, social media and creative teams to strategically influence the content strategy on digital channels

Preferred Qualifications

• Master’s degree
• Marketing agency, outsourcing or consulting experience
• Knowledge and experience of brand strategy and user experience design
• Extensive experience of client management and service delivery, preferably including resourcing and/or talent management

Benefits

This vacancy can be worked remotely anywhere in the UK, however client site visits are occasionally required