HR Brand Manager

Summary

Join us in straightening the brand division within the marketing department with a dynamic and results-driven HR Brand Manager. This role involves developing an employer branding strategy, conducting market research, and promoting the company's culture and values to attract top-tier IT professionals.

Requirements

• Professional, personable and mature, with the ability to work appropriately with people at all levels of the organisation, including senior executives
• Skilled communicator, able to convince and articulate verbally and in writing
• Able to deal with multiple priorities and projects and meet deadlines, while getting the job done to the highest standards
• Adept at calmly handling urgent situations as they arise, with the flexibility to adapt to fast-changing dynamics
• Possesses the ability to see the big picture, but also pay tight attention to detail when required
• Highly organised, responsible and attentive to details
• Accessible and company-values oriented
• Professional skills: Bachelor’s degree in Marketing, Business Administration, or a related field
• Proven track record in developing and executing successful employer branding strategies
• A genuine interest in technology and cryptocurrency, with a desire to promote an innovative workplace that attracts top talent
• Familiarity with the latest trends in IT marketing and digital recruitment strategies is a plus
• Experience working closely with HR, employer branding, concepts on related projects and strategies that align with the company’s mission and values
• Excellent verbal and written communication skills, strong presentation skills, with the ability to craft compelling narratives that resonate with target audiences
• Proficient in using social media platforms, digital marketing tools, and HR software to enhance employer branding efforts
• Familiarity with content creation and management for various platforms (blogs, social media, career websites)
• Proven ability to manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail
• Strong organisational skills with a proactive approach to problem-solving
• Skills in organising and coordinating events and travel procedures
• Strong analytical and research skills
• English level - C1

Responsibilities

• Develop and implement a comprehensive employer branding strategy that aligns with the company's mission and values
• Conduct market research to identify trends and best practices in employer branding within the tech and crypto industries
• Collaborate with recruitment teams to create compelling job descriptions and promotional materials that highlight the unique benefits of working for the company
• Promote the company’s culture, mission, and values through various channels to attract top talent in IT and cryptocurrency
• Develop and manage internal communication strategies to ensure employees are informed about company initiatives, achievements, and opportunities
• Foster a culture of transparency and engagement through offering concepts for regular updates, newsletters, and team meetings
• Design and implement employee engagement initiatives that enhance workplace culture and employee satisfaction
• Organise events, workshops, and team-building activities that promote collaboration and strengthen employee relationships
• Coordinate with responsible managers to manage the company’s presence on platforms like LinkedIn, Glassdoor, and other relevant social media channels to enhance CoinsPaid branding
• Assist in generating ideas for content that showcases employee experiences, company culture, and career opportunities to attract potential candidates
• Monitor and analyse metrics related to employer branding efforts, such as candidate engagement rates, employee satisfaction scores, and retention rates
• Use data-driven insights to refine and improve employer branding strategies over time
• Work closely with other units in the marketing team to ensure consistency in messaging across all external communications regarding the company's brand as an employer
• Align HR branding initiatives with overall marketing campaigns to enhance brand visibility
• Promote diversity and inclusion within the workplace by developing programs and policies that foster an inclusive environment
• Partner with external organisations to enhance outreach efforts to diverse talent pools
• Collaborate with HR teams to enhance the onboarding process for new hires, ensuring they feel welcomed and integrated into the company culture
• Create onboarding materials that reflect the brand’s values and mission
• Develop strategies for managing any potential employer brand crises or negative perceptions in the market, particularly relevant in the fast-paced crypto environment
• Prepare communication plans to address employee concerns or public relations issues effectively
• Stay updated on industry trends, competitor practices, and emerging technologies in HR branding to continuously enhance the company’s approach
• Gather feedback from employees and candidates to identify areas for improvement in employer branding efforts

Preferred Qualifications

Familiar with managerial softwares is a plus (such as Atlassian, Jira, Confluence)